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How to avoid the martech black hole and ride the crest of change

Martech

The 93% publicly sharing that replacing, updating or consolidating tools would help fix that problem isn’t just shocking — it’s proof what I’ve been saying for years is true. More technology without intelligent, skilled resources to develop requirements, implement, manage and use the technology is a fool’s errand.

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Best practices for social media shilling

Biznology

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

The people among your ranks and the employees you’ve brought aboard have to have the freedom and trust to help you evolve your business and infuse your intent in everything they do. To move as fast as you’ll need to, you must develop a healthy, real-time culture that pervades all corners of your organization. Sadly, Astroturf didn’t.).

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Your online reputation should be a culmination of you

Biznology

So, be sure to take your entire life, both professional and personal, and remove all the awkward stages from this content photo album and start digitizing it and start developing context, history and complexity online. Own your online reputation with help from your friends (socialmedia.biz). Sad but too true. See what I mean?

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I was a teenage Russian troll OG

Biznology

Brand Managers would meet with the C-Suite, and a very cautious step-by-step plan would be quickly but completely developed before anyone was allowed anywhere near the site of the possible crime, including all other false-name cyberstriking characters that had, at any point, come in contact. If there was even a hint of “ Witch!