Astroturfing and Content - B2B Marketing Zone

Best practices for social media shilling

Biznology

OCTOBER 8, 2013

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

Astroturfing

Astroturfing Social Media Practices Media

Your online reputation should be a culmination of you

Biznology

NOVEMBER 6, 2012

In order to control your online reputation — to make sure it reflects you in your best and most accurate light — you need to work slowly, intentionally, consistently, and with purpose by feeding little bits of discrete content about yourself constantly, over time, and across a number of disparate platforms. Sad but too true.

Astroturfing

Astroturfing Merchandising Google Work Management

B2B Marketing Zone

Biznology

Best practices for social media shilling

Your online reputation should be a culmination of you

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