article thumbnail

Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Table of Contents. + Astroturfing – Or The Art of Masquerading. + While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. Dealing With Negative Reviews.

article thumbnail

PR and Blogging Outreach: Practical Tips

WebMarketCentral

The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. READ the blog, understand the tone.

PR 20