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Guerrilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

Astroturfing. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerrilla marketing. Astroturfing, which gets its name from the artificial turf that mimics the real thing, is a way of using fake/paid endorsements to mimic social proof.

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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + Astroturfing – Or The Art of Masquerading. The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass. Table of Contents. + The Importance of a Brand’s Online Reputation. Paying Close Attention Saves The Day.

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Guerilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

Astroturfing. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerilla marketing. Astroturfing, which gets its name from the artificial turf that mimics the real thing, is a way of using fake/paid endorsements to mimic social proof.

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Best practices for social media shilling

Biznology

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

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How to avoid the martech black hole and ride the crest of change

Martech

You’re not alone if you’re as confused as a goat on an astroturf right now. They want to invest in more marketing technology platforms and point solutions despite saying their martech stack is so complex it’s like a black hole. Still, they only use 42% of the features and functions they’re currently paying for.

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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

Sadly, Astroturf didn’t.). Their energy drink, Whoopass , has a bottle design created entirely by employees, not by professional package designers or promotions experts. Every employee devises flavor ideas for new sodas, and the entire staff are taste testers. Turkey and Gravy, miraculously, made the cut. Reward Systems.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

It can authenticate app ratings and reviews from real users to prevent astroturfing. The platform can monitor and enforce compliance with data privacy regulations, performance SLAs, and security practices. The more responsibility the platform takes for governing the apps in its ecosystem, the less risk there is for users to adopt them.