B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

AUGUST 15, 2011

Whenever you add an eBook, article, customer case study, podcast, tip, product, service – anything of value – link to it from your Facebook wall. Video – you can link your YouTube Channel with YouTube for Pages on Facebook , so that whenever you upload a video it appears on your Facebook wall .

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JUNE 4, 2012

I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. The tool has links to several other social media sites, such as Google+, Pinterest, YouTube and more. One of my friends signed up for Twitter, followed me and forgot about it.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JANUARY 3, 2014

Use of images and substantial articles or blog posts are the new winners. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Your presence on social media and how others share your content makes a huge difference. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Your Web Site Isn’t Sticky. What happens when a visitor comes to your site? Do they leave?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JUNE 16, 2015

Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). In 2014 more than 895,000 hours of B2B brand YouTube videos were watched ( Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). In 2012 millennials made up 27% of B2B purchasers. Why should you care?

B2B Marketing 100

B2B Marketing Planning B2B B to B 100