Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

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Youtube Advertising Channels Brand Identity Branding 86

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

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Youtube Advertising Channels Work Management Marketing Management 100

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

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Youtube Video Marketing Planning Advertising Agencies 95

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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Youtube Features Social Media Ad Exchange 72

Sprout Social

DECEMBER 8, 2022

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back. What is a YouTube playlist?

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Youtube Curation Click Rate Video Marketing 93

Hubspot

APRIL 12, 2021

I also spent a lot of time watching videos on YouTube , letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. So, what should marketers expect on YouTube in 2021? YouTube data from July 2019 to July 2020 shows a 215% increase in daily uploads for content with "self-care" in the title.

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Youtube Trends Tips Keywords 96

US Data Corporation

JUNE 20, 2023

YouTube offers an incredible platform for businesses to connect with their target audience, enhance their brand presence, and drive meaningful engagement. By implementing the strategies, hacks, and best practices discussed in this article, you can unlock the power of YouTube for your business.

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Youtube Practices Best Practices Marketing & Strategy 52

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. This article navigates beyond viral moments, delving into comprehensive strategies for building a lasting presence on the platform. Why is YouTube so Successful?

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Matchcraft

FEBRUARY 1, 2023

As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. billion revenue in 2021, a 46% increase YoY 62.5

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Youtube Practices Campaigns Best Practices 52

Marketing Insider Group

DECEMBER 18, 2023

Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience. Why YouTube Ads?

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Paid Content Distribution Cost Per Thousand Budget Programs 237

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title. Quickly I pressed "play." I thought, "How else am I going to get the same results?!".

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Traffic Work Management Ethics Youtube 92

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

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Youtube Brand Identity Branding Advertising Agencies 59

Biznology

APRIL 17, 2020

The first chunk of articles tackles these topics as does one of the podcasts. There are two excellent articles on what we all can learn from our marketing and academic colleagues as we manage through the immediacy of our days and start to look at what might be as well as what we might want as we move forward into the future.

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Youtube Conference Work Management Validation 104

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

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Youtube Marketing Budget Marketing & Strategy Allocation 130

Biznology

DECEMBER 13, 2019

This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. The post Stories Help You Make Sense Of Your Life & Other Articles appeared first on Biznology. Learning anything new is, by its nature, uncomfortable. The Outline.

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Curation Youtube Act-On Consulting 106

Webbiquity

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Connect : That friend who’s always asking their network what show they should watch, or reminiscing about “that one time at band camp”?

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Social Media Media Youtube Advertising Mediums 259

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. YouTube Did you know that YouTube has a Trending button? This option is helpful for finding current trending topics because the homepage of your YouTube mostly sends you suggestions according to your interests.

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Trends Marketing AI Lead Scoring Lead Ranking 281

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. Others churn out articles and how-tos. Who owns the digital rights to a piece of content, such as a YouTube video? Even a thank-you blurb at the end of an article can suffice. Their roles vary. Some create content specifically for social media websites.

Work Management 361

Work Management Tips Copyright Marketing Management 361

Magisto

JULY 12, 2020

We’ve all seen those quick little videos at the beginning, and sometimes end, of YouTube videos, but you might be wondering, what exactly are those? In this article we’ll break down: What a Youtube Intro Video is. Benefits to Having a Youtube Intro. YouTube Intro Video Tips & Tricks. Music matters.

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Youtube Video Marketing Advertising Channels Tips 52

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

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Youtube Merchandising Ad Exchange Blogger 67

Biznology

MARCH 20, 2018

These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.” The post The best of micro-influencer marketing and long tail blogger outreach articles appeared first on Biznology.

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Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

NOVEMBER 8, 2021

And YouTube videos can only take you so far. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting. I do understand though. This type of content analysis isn’t easy.

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Buyer's Journey PR Content Analysis 352

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

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Youtube Paid Content Promotion Advertising Channels 109

Marketing Insider Group

JUNE 10, 2015

So given the fact that Generation C is hungry for smartly created and curated content that connects with them and makes them feel like part of a community, what’s the formula for YouTube success? This was one of the top 10 ads on YouTube,” he said. This article originally appeared on the NewsCred blog.

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Youtube Curation Viral Marketing Stats 100

ClearVoice

FEBRUARY 27, 2020

Usage has gradually increased, but IGTV has still not become the YouTube competitor some thought Instagram was trying to develop when it first launched the tool in the summer of 2018. SMM #Instagram #IGTV #YouTube Click To Tweet. IGTV now allows content creators to group IGTV videos by series. Improved data for creators.

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Youtube Verticals Video Marketing Opt-out 64

Marketing Insider Group

JANUARY 24, 2022

In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

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Paid Search Agency Companies Content Marketing Case Study 329

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. This sentiment isn’t limited just to TikTok. Imagine the profound impact that would have.

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Barriers Brand Identity Branding Content 117

Stevens & Tate

JUNE 18, 2019

It’s why YouTube is so popular. However, what you may not realize is that YouTube is not only considered one of the most popular–and biggest–social platforms, it’s also the second biggest search engine on the web behind Google. As such, YouTube is not something you can ignore.

Youtube 43

Youtube Marketing & Strategy Click Rate High Quality Lead 43

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams. Over to you.

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Privacy Policies Brand Identity Branding Multi-Channel 339

Convince & Convert

NOVEMBER 7, 2011

YouTube Annotations have always been a hard tool to grasp for both user and viewer. In the early days, YouTube users sometimes used Annotation to spam their viewers. YouTube Annotations no matter how honest or professional they were, never looked trustworthy. Why The ‘New’ Look Rocks. Or this one: [link] (Fast forward to 1:51).

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Youtube Viral Marketing Blast Campaigns Internet Marketing 120

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Stevens & Tate

JULY 3, 2023

Find these articles interestng? Improving Your Marketing Program 5 Strategies to Gain More YouTube Subscribers – June 27, 2023 Video content tends to engage audiences much more than any other type of content. It’s why YouTube and other video social media platforms are so popular. Read the full Article here.

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Trends Planning Paid Search Agency Youtube 67

Martech

AUGUST 29, 2023

followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K Its popularity is due to his knowledge and the easy-to-follow articles and tutorials. He also runs the equally popular YouTube channel of the same name. followers) YouTube: @OptimizeSmart160 (1K subscribers) Blog: optimizesmart.com Get MarTech!

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Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 103

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

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Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Heinz Marketing

SEPTEMBER 25, 2022

In this article for the Harvard Business Review, Anthony C. Klotz and Bolino offer three different strategies in this article for both employees and leaders. How to Easily Make YouTube Shorts With Your Longer Videos. When Quiet Quitting Is Worse Than the Real Thing. Klotz and Mark C. Three Reasons You Must Take Your Vacation.

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B2B Marketing Management Youtube Planning 70

Contently

APRIL 5, 2022

For better or worse, it’s unlikely you’re reading this article without interacting with their products. Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Have any companies shaped the digital era more than Google and Facebook?

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Facebook Google Paid Search Agency Content Marketing 157