WebMarketCentral

OCTOBER 26, 2009

10 ways to get your business in on the microblogging craze by iMedia Connection Clay McDaniel offers some basic but solid advice in this guide to making Twitter work for marketing, such as pick a leader (so there is "one personality driving the charge"), establish a regular rhythm, and "talk like a real person" (not as obvious as you might think).

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. After asking "Is your web site working hard enough for you?," One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. Read Dave's post to find out.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

NOVEMBER 28, 2007

Before I began doing SEO work for clients, I'd done it for a number of other websites: my own, friends', and corporate employers. I coded, I tested, I read articles and blogs. So, I coded, I tested, I read some more articles and blogs. Continue to code, test, and read some more articles and blogs. Small improvement.

SEO 20

SEO Tagging Keywords Positioning 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. No flashing whack-a-mole banners.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? Which brings us back to Richtel's article. tags: Matt Richtel, New Yorks Times, Work fast, die young: The blogger lifestyle? Why do you blog?

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

OCTOBER 18, 2007

Rarely do I drop what I'm doing to read a newsletter article, but that's what happened when I came across Elge Premeau 's Using Blogs to Attract Attention (Without Having Your Own) in the RainToday newsletter.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JULY 28, 2008

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. This works with descriptors (e.g. “B2B email marketing” vs. just “email marketing”), location (e.g.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

NOVEMBER 18, 2009

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Through SEO, it continues to draw traffic in both places. Through SEO, it continues to draw traffic in both places.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

OCTOBER 9, 2007

Dan Briody recently wrote a helpful article for Inc. From my own experience, here are a few basic practices to help maximize conversion rates (which average 3% according to Dan's article) and minimize your cost per conversion: Keep content short. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 15, 2009

The larger point of this article is spot on, namely that adherence to any set of static practices will, over time, erode the competitiveness of any enterprise. Audette writes that "`Best practice' is a stale buzzphrase that offers zero competitive advantage.best practice in the enterprise? To me, that is nothing but useless marketing-speak.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

NOVEMBER 5, 2009

Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers. How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. Included is Matt's response to the question of whether SEO really works: “It does to some degree. So here are several more of the best SEO-related pieces from 2008 thus far.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

APRIL 30, 2009

My initial reaction was that these people must work in incredibly retrograde, out-of-touch enterprises. While struggling to understand this apparent dichotomy in attitudes over business use of social media, I came across this article on restricting employee use of social media. It is not part of the job. It is not part of the job.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

DECEMBER 17, 2008

How can you ensure that your site works well on mobile devices as well as conventional browsers? Get the answers to these questions and more in the pieces below, some of the best articles and blog posts from the past year. This article answers those questions and more. Where should you start? Do you need a.mobi domain?

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2008

You can do this by either writing an encyclopedic article about a topic; adding to or editing an existing article; or adding links to your own thought-leadership content as supporting material. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

APRIL 15, 2009

According to their report, "two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves 'very knowledgeable” or “somewhat knowledgeable' about this emerging strategy. Their overconfidence in unproven ability can doom social media initiatives to failure."

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

JANUARY 5, 2010

Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. Either will work for basic screen-to-video production. ArticleVideoRobot will turn any written article into a narrated video in minutes, no camera needed. ArticleVideoRobot Got the need for speed?

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

JUNE 21, 2007

6) Simpy Works better with IE than Firefox. 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 6) Simpy Works better with IE than Firefox. 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. Previous articles in this series: Web 2.0

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

DECEMBER 17, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Social media works. How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel? Blogging helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

JUNE 19, 2007

BuddyMarks Works well, but nothing really sets it apart. Spurl Fast and easy to use, and works with virtually any browser. Previous articles in this series: Web 2.0 Blinklist Cool, though a bit slow at times. BlogMarks Slick, easy interface. Blue Dot One of the easiest browser plugins. BmAccess Unnecessarily difficult to use.

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

OCTOBER 9, 2006

I needed one paragraph on podcasting for a longer article I was working on for a marketing publication. Once downloaded to an MP3 player, a podcast can be listened to on a plane, in a car, while working out -- virtually anywhere. Portability lets podcasts break through the clutter of other online marketing formats.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

MAY 7, 2007

Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. Taggly Unable to create an account; none of the links worked (login, register, about, feedback) except the link to the Taggly blog -- which is written in Italian.

Web 2.0 20

Web 2.0 Tagging Validation Work Management 20

WebMarketCentral

NOVEMBER 13, 2007

The lesson for B2B companies: blogging may be hard work requiring consistent effort, but it is worthwhile for establishing a thought leadership position in your industry.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

JUNE 22, 2006

One more note: I had difficulty getting the ballot to appear in Internet Explorer, but it worked like a charm in Firefox. ** Terms: Marketing Sherpa Reader's Choice, blog and podcasting awards, best marketing blogs, favorite marketing blogs The portal for Internet marketing articles: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com (..)

RSS 20

RSS Internet Marketing Contact Marketing Marketing 20

WebMarketCentral

APRIL 3, 2008

Their article, The SEO Industry Survey Results , by SEOmoz staff members Nick Gerner , Rebecca Kelley , Jeff Pollard and Rand Fishkin , provides an excellent summary of the results, so I won't rehash all of that here, but rather offer just a few observations on some of the more surprising findings. No, it doesn't work that way.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

APRIL 14, 2009

Which URL shorteners work best? Another of her articles from last year worth bookmarking is 3 Tools to Generate and Manage Keyword Phases , which describes three tools to help with the task of generating large keyword lists. What are the best tools for analyzing your website text?

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

OCTOBER 13, 2008

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. Let the market tell you what works and what doesn't. If it works, keep it. How can "conquesting" be applied as an SEM tactic? Everything we do is an experiment.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

FEBRUARY 20, 2006

RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively. Mike Schultz of RainToday.com interviewed 200 authors of business books to find out how they did it and how it impacted their ability to do business. Go ahead, unleash your inner author.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

OCTOBER 26, 2006

No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more. Judging by the surging traffic to social networking sites, my skepticism may be misplaced.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

OCTOBER 16, 2008

In addition to URLs, perform other on-page SEO work to optimize each page for its corresponding set of target key phrases by optimizing title tags , on-page headings (h1, h2 etc. tags), use of key phrases in bold and italic, and a target keyword density of 1.5% and establish new relationships that can facilitate links.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

MAY 15, 2007

Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 Previous articles in this series: Web 2.0 However, there's been a shortage of quantifiable data. lead generation tools, but the results haven't been released yet. So, I started an experiment last month to provide some metrics. Conclusion: Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20