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The Point
JUNE 20, 2018
In the marketplace, this disparity between, on the one hand, the appeal of ABM as a marketing strategy, and, on the other, the resources required to make it work, creates a conundrum for those companies eager to give ABM a try but unwilling to make the investment required as a first step. Can you shortcut #ABM and still make it work?
The Point
JULY 18, 2014
Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) That means just shy of two-thirds of survey respondents felt that content marketing is delivering business value.
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The Point
MARCH 23, 2023
Usability Selecting and prioritizing ideas (defining the sequence in which ideas are tested) benefits from a solid knowledge of best practices and what’s working in the marketplace, but also requires honest assessment and a willingness to test ideas that may run contrary to long-held assumptions. Resolving Concerns 4.
The Point
MARCH 7, 2019
Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. What’s working? With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS)
The Point
OCTOBER 22, 2019
While it’s expected that all major marketing automation platforms are working on fixes to address the issue, those solutions could be months away, at minimum. This method works for two simple reasons. This solution works in theory because email bots click on emails but don’t actually access the landing page. The downsides?
The Point
MARCH 12, 2020
This month there are, very suddenly, thousands, if not millions of marketing professionals working from home, every day, for the first time. If you’re one of those marketers, your company may or may not have the ready infrastructure or culture that supports remote work. This article is for you. Alex, Account Executive).
The Point
MARCH 15, 2016
Here’s how the marketing hype cycle works: 1. Our agency works with a range of B2B companies in the technology sector , and, depending on such factors as 1) target audience, and 2) average deal size, ABM may or not be a great fit for any one of those clients. If other marketers are using it, or even talking about it, we want in.
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