Industrial Marketing Today

OCTOBER 20, 2021

I once had the VP of Business Development at a manufacturing company tell me, “This s**t doesn’t work.” Please click on the headline to read the full article. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. The problem is not.

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Resources Marketing Websites Paid Search Agency Content Marketing 163

Industrial Marketing Today

AUGUST 19, 2020

It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Please click on the headline to read the full article. Read more The post, %Industrial Marketing—You Want Coaching With That?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Industrial Marketing Today

NOVEMBER 5, 2019

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. Please click on the headline to read the full article. These have nothing do with the aesthetics of the site. This is only a content summary.

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Industrial Marketing Today

SEPTEMBER 13, 2018

However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. Please click on the headline to read the full article. You may think email marketing is dead or passé with all the talk about social media.

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Industrial Marketing Today

NOVEMBER 27, 2017

Of course, you know that engineers use content in making work-related decisions, i.e. buying decisions. Please click on the headline to read the full article. Datasheets, case studies and how-to videos have always been popular with this target audience. However, have you ever asked yourself the question, “how do engineers use content?”

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Industrial Marketing Today

AUGUST 11, 2015

The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders. Please click on the headline to read the full article. Uh […] The post Digital Marketing for Manufacturers: Making a Business Case by Achinta Mitra appeared first on Industrial Marketing Today.

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Industrial Marketing Today

MARCH 26, 2015

Our technical department is working on the issue and we’ll be back online soon. Please click on the headline to read the full article. Please call 281.969.7514 and/or email us at sales(a)tiecas.com. Thanks for your patience. The post URGENT! by Achinta Mitra appeared first on Industrial Marketing Today.

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Industrial Marketing Today

JUNE 18, 2015

That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers. Please click on the headline to read the full article. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

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Industrial Marketing Today

JUNE 2, 2014

Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. Over the years I’ve met and worked with [.] Please click on the headline to read the full article. What they definitely don’t want is more meaningless marketing fluff. This is only a content summary.

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Industrial Marketing Today

JANUARY 3, 2012

Dust off some of those long technical articles that are languishing somewhere on your website. Here are the basic steps for converting long technical articles into short blog posts that will become a content series. Read the article thoroughly (I mean really read. Also, works well for demonstrating equipment capabilities.

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Industrial Marketing Today

NOVEMBER 9, 2012

They work because the content is mainly about features that help engineers specify these industrial products. [.]. Please click on the headline to read the full article. Press or news releases about industrial products have been and still are very popular. This is only a content summary.

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Industrial Marketing Today

OCTOBER 9, 2012

These work best for middle of the sales funnel (MoFU). Application notes and articles for more in-depth technical content (See my post, Thought Leadership: Marketing Engineering Services with Technical Articles ). Case studies and testimonials for proof of performance. Webinars for middle to late stage lead nurturing content.

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Industrial Marketing Today

AUGUST 27, 2012

This has worked great in the past but the Internet and digital marketing have changed how that process works today. P.S. That article has generated a very active conversation for both sides of the argument. One thing is certain; “business as usual” is not working in the industrial sector.

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Industrial Marketing Today

MARCH 16, 2012

Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. Here are the steps I go through to change their minds and have worked well for me: Step 1: Give them an overview of what inbound marketing is all about and how it differs from traditional outbound marketing.

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Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore.

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Industrial Marketing Today

DECEMBER 7, 2011

I read an interesting article about regional manufacturing shows that bring together engineers and buyers from OEMs and regional sources for design, prototypes, forming, fabricating, machining, finishing, assembly and electronic manufacturing services all under one roof.

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Industrial Marketing Today

MAY 26, 2011

I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else.

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Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. And the results of all this hard work?

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Industrial Marketing Today

SEPTEMBER 24, 2012

I firmly believe that complex industrial sales require both sales and marketing to work together. For answers to that question, let me direct you to some of my past articles posted here that will give you more insights. I advise my clients to embrace that philosophy and not to think of industrial marketing as mere sales support.

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Industrial Marketing Today

JUNE 15, 2010

Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. I am referring to updating, maintaining and sometimes marketing their industrial websites. Is that a good thing?

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Industrial Marketing Today

SEPTEMBER 3, 2010

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. What is effective content marketing?

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Industrial Marketing Today

APRIL 2, 2012

There are several articles that have been written about the “Do’s and Don’ts” of infographics. Viral content is extremely popular in consumer marketing and it can work just as well in industrial marketing with some tweaking. And above all, it must be ungated content (Don’t put a registration form to gain access).

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Industrial Marketing Today

OCTOBER 1, 2011

Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. I know how strange that might sound, but for most companies, leads mean more work and very little to show for it. Instead, salespeople want opportunities. ”.

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Industrial Marketing Today

APRIL 14, 2012

I had read an article in Inc. I learned my business in the early years by doing production work for other ad agencies and printers around town. By the grace of God, things have worked out very well for us and we have successfully weathered the ups and downs of running a marketing company and the vagaries of the economy.

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Industrial Marketing Today

NOVEMBER 14, 2010

In his article “Engineers—re-engineer yourself,” published in the March/April 2010 issue of InTech, he wrote , “Engineering is a detail-orientated job. Here is another article that also talks about the importance of engineers being more involved in sales and marketing. This is what I call “total concept engineering.”.

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Industrial Marketing Today

JUNE 22, 2011

I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. Developing an effective scoring system requires marketing to work closely with sales. I’ve heard some of my manufacturing clients call their subscribers free content leads.

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Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. That business model works for a while but in the long-term, it fails badly.

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Industrial Marketing Today

JANUARY 10, 2011

There must be a logical explanation for what seems to be a contradiction of everything I’ve read and have experienced in my 20+ years of working with manufacturing and industrial clients. That in my opinion is exactly how inbound content marketing is supposed to work for lead generation. Print magazines: 39% effectiveness (65% usage).

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Industrial Marketing Today

AUGUST 16, 2011

Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.

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Industrial Marketing Today

APRIL 15, 2011

See my previous article, “Details Matter in Creating Content for Engineers.”. Working with PARTsolutions to deliver 3D Part Catalog Technology continues to benefit our business and bottom line.”. I have written about the benefits of creating an online CAD library in several of my posts in the past.

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Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Obviously, whatever they are doing is working to post those kinds of numbers despite the recession.

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Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Obviously, whatever they are doing is working to generate those kinds of numbers despite the recession.

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Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Out-of-the-box settings will work just fine for beginners and advanced users can fine-tune everything. Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. Do you use other SEO techniques that have worked well for you? What is On Site SEO?

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Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources.

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Industrial Marketing Today

AUGUST 26, 2011

Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. Their in-house experts gain authority by publishing technical articles in respected industry publications and making presentations at well-attended symposiums and tradeshows.

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Industrial Marketing Today

JULY 14, 2010

The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. BTW, this post is a working example of content curation. I’m glad that you found my article helpful. Rohit may be the first person to have coined the term “content curator.” Where do you stand on this debate?

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Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Expert technical articles build authority in your industry or niche and help to “humanize” your corporate website.

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