B2B Marketing Traction

APRIL 26, 2013

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. A Harvard Business Review article titled Rethinking Marketing cited statistics about ownership of the CRM system.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. Is everyone working together to achieve strategic goals?

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JANUARY 14, 2014

How well your website works also affects search engine performance. Here are __ critical factors beyond making sure everything on your website works and there are no broken links (that should be a given). Make sure your blog posts and articles have depth as well. If you need to update your website, contact New Incite today.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

FEBRUARY 15, 2013

What to Do When Someone Steals Your Work. 7 Tell-Tale Signs Your Competitor Is a Total Shmuck. 7 Tell-Tale Signs Your Competitor Is a Total Shmuck. They Will Steal Your Idea. They Cannot Steal What Really Matters. How to Learn From Your Competition (without Copying or Stealing).

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JULY 31, 2013

That being said, what DOES work now for SEO (search engine optimization)? Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! I found these articles helpful in understanding the recent effects of Google Penguin 2.0: Guest Blogging For Links? You Better Nofollow Those Links (Search Engine Land).

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

OCTOBER 31, 2014

I was just reading an article about SEO, and it hit me. In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. We have worked with hundreds of businesses to build awareness, generate leads and increase revenue.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

AUGUST 28, 2015

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. We’ve worked with hundreds of small and large brands to create authentic marketing that gets results. Photo by Razor512 on Flickr. Some Rights Reserved.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

DECEMBER 7, 2012

An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011. A Forbes article in August 2012, Why QR Codes Don’t Work , makes a great point, that QR codes must link to a webpage optimized for mobile phones , since that is what is used to view the page!

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

APRIL 13, 2015

articles posted on the website, 4.) Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. eNewsletters, 3.) case studies.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JULY 16, 2014

Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work! Find out the best way to reach your audience and stay within budget, using the m0st effective tools out there, old and new.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? I consulted with an IP attorney who told me that I had no legal recourse since I had not registered my articles with the U.S.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

JUNE 21, 2012

For examples, read the outsource marketing cost-analysis article I wrote on my website. ). This probably means you will have to manage marketing in a planned and systematic way, and schedule calls, meetings and working sessions in advance. Doing the same things without change doesn’t work in marketing.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

MAY 2, 2014

I am a CMO who has worked with CIOs my entire career. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Flickr Photo by Scott McCleod, Some Rights Reserved.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. …to digital marketing, that is. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

APRIL 1, 2015

They are so focused on the one message for the email they are working on, they can lose site of the big picture. And, your call-to-action has to work! We’ve worked with hundreds of companies to plan, execute and measure the results of successful marketing. No marketing piece is complete without a call-to-action.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

AUGUST 16, 2013

Your SEO vendor doesn’t designate that their services are done as “work for hire.” So beware SEO snake oil and start blogging, creating videos, posting articles and other helpful content for your audience(s). Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

NOVEMBER 27, 2012

Writing and positioning content on web pages is very different from writing copy for articles or print pieces. Since 1998 we’ve worked on hundreds of websites to improve return on marketing investment for our clients. Tools like Google Analytics Content Experiments facilitate this.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

NOVEMBER 8, 2013

I do get more solicitations from LinkedIn now to pay for certain services, but at least they are optional, not changes to the core of how LinkedIn works. I know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

AUGUST 31, 2011

You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like. Then, how do you get people to visit your website with its blog content?

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

APRIL 17, 2015

There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts. It’s something to consider – the extra work is not for everyone. People are free to follow any Company Page they want.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

NOVEMBER 16, 2012

To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. It is a skill I learned myself in the early days of websites by reading online articles by the very few SEO experts on the Internet. You can also add a skill to endorse, if you’re so inclined. Take my profile, for example.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

JANUARY 3, 2014

.” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. Continue what works and add new tactics in a measured way. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

MARCH 27, 2013

In a great article in Smashing Magazine , If You Love Your Brand, Set It Free , Jose Martinez Salmeron calls this “ brand fluidity.” Your work in loading the social sharing stratosphere with great content and messages will pay off. So it is time to let go of 100% brand consistency and go with the flow.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

OCTOBER 12, 2011

And finally you can hire outsource resources to either support your efforts or do the work for you. What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts. Press releases. Tweets, LinkedIn and Facebook status updates. Whitepapers. New Incite provides outsource content creation.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

MARCH 12, 2013

You should be working from a marketing plan, and then once you have the plan and are actively implementing it, you should conduct regular marketing meetings. Marketing has long been considered a creative task, as opposed to a mission-critical operation in businesses. Run your marketing like your business.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. Contact New Incite today.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 21, 2013

Now not only is that gig up, it will work against you. For more information, check out the discussion on the LinkedIn Strategies Group , as well as this Forbes article, Everything You Need to Know About LinkedIn Recommendations. .” If you have also recommended your recommender, it raises a yellow flag, if not a red flag.

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

MARCH 29, 2012

How does it work? A week later Joe sees an article that mentions the same software application. We’ll create a plan for your integrated marketing and then work with you to make it happen! B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Their competition had four.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

DECEMBER 9, 2014

Engage with your connections by joining conversations and commenting on their posts, articles and messages. The benefits of doing this work early can be huge. When key connections publish information, comment where appropriate and begin to create awareness of your knowledge and expertise. What pain or problem is still outstanding?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

APRIL 29, 2013

This allows searchers to view what companies you’ve worked with in the past and quickly see what they do. The topics of your updates can include links to articles others have written, links to blog posts you’ve written, announcements about your speaking engagements. Connect strategically to people you know.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

FEBRUARY 14, 2011

The story broke with a New York Times article, “ Dirty Little Secrets of Search.” Two days after the NY Times article appeared, I visited the web site of the search engine optimization company hired by JC Penney. by Google for use of black hat practices by their SEO vendor. ” How Could They? .”

PageRank 100

PageRank Guidelines Vendors SEM 100

B2B Marketing Traction

APRIL 5, 2013

You can read more details about the incident in the article, Sendgrid employee’s tweet sets off firestorm. Focus on integrating private and work lives. The desire to rant is natural. I noticed when I first started writing my blog that sometimes I wanted to rant about certain situations. Watch/listen to the last few minutes.)

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

FEBRUARY 24, 2012

This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. On LinkedIn I usually only connect to people I know.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

MAY 3, 2011

” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

DECEMBER 20, 2013

An article in The Globe and Mail quoted an unnamed Blackberry stakeholder: “The problem wasn’t that we stopped listening to customers,” said one former RIM insider. “We believed we knew better what customers needed long term than they did.” It’s a shame because apparently the brand had great growth and potential.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Whenever you add an eBook, article, customer case study, podcast, tip, product, service – anything of value – link to it from your Facebook wall. You are blogging, aren’t you? Links to new content on your website.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JULY 8, 2015

I joined over 30 groups in my industry and began posting all my blogs, articles and newsletters to these groups. ” The short answer is that, yes, LinkedIn made some changes to how Groups and Group Discussions work. The social media platform in question is LinkedIn. “I have a LinkedIn question. Then, the comments ran dry.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100