Chris Koch
JANUARY 31, 2014
English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). According to the article, Michaels offered Fallon his dream job soon after the audition. Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. A New Kind of Online Bio.
Chris Koch
JUNE 25, 2010
Image via Wikipedia. Related articles by Zemanta. Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) I think for marketers, the issue is less about whether our customers will be more extroverted online—they already are.
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Chris Koch
JULY 28, 2010
Image via Wikipedia. An interesting article this week, Brand Building, Beyond Marketing, essentially argues that the issue of brand has gotten beyond the control of marketing and is increasingly embodied in the actions of individual employees. In part, this is an issue of control. They enjoy getting to know the blogger over time.
Chris Koch
APRIL 2, 2010
Image via Wikipedia. Related articles by Zemanta. This company understands my pain. I may need to keep an eye on these guys in case they say something else that moves me. These guys are smart. But for all of these things to hit, customers need to be able to connect them to people. This has to permeate all that we do. What do you think?
Chris Koch
FEBRUARY 24, 2010
Image via Wikipedia. I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). Related articles by Zemanta. I resisted treating it as a standalone in the survey.
Chris Koch
MAY 7, 2010
Image via Wikipedia. Related articles by Zemanta. They bring out our primitive attractions to the bright and shiny. For sure Tut would have shoved some of the gold trinkets aside to be buried with his iPhone and iPad.). But there’s something else here that brings out another primal drive in us. That’s how we get into their collections.
Chris Koch
JANUARY 29, 2010
Image via Wikipedia. Related articles by Zemanta. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. How about you?
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