WebMarketCentral

SEPTEMBER 23, 2008

Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

JUNE 1, 2009

Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. When approaching a re-skin or redesign of your company’s website, it’s helpful to keep in mind both branding goals and user goals. Donaldson ("Red") and Cris Rominger of B2B Communications.

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. social tagging.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 16, 2006

As Mike Kaselnak, CEO of Hoard Client Systems wrote in response to my recent RainToday article How To Build Website Traffic With Content , "The days of trying to trick the search engines are over. Content is King!" Actually, neither search engines nor people are fooled anymore by tricks with hidden text or metatags.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

OCTOBER 12, 2009

These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority. Of course, Google combats paid links or other “unnatural” links with its algorithm or in extreme cases penalising a website. Google ranks its results based on several hundred quality signals.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. by Search Engine Guide The gratuitously repulsive opening paragraph aside, Kalena Jordan provides an excellent post on how to increase website traffic and revenue. After asking "Is your web site working hard enough for you?,"

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

NOVEMBER 9, 2009

Even in the early days of online, trade publication websites and their newsletters were essential media. Today, those vendors and users can publish their own content in blogs, article publication sites and elsewhere, without the need for a middleman. But there's no question that journalism is taking a beating during this downturn.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. SitePal: Avatars and Animated Characters A hosted service that enables you to add speaking animated avatars to any website. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. A number of new social networking, social search, social bookmarking, and other Web 2.0-related

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. tags: best SEO articles, Matt Cutts, Eric Enge, SEOmoz, Brent D. tags: best SEO articles, Matt Cutts, Eric Enge, SEOmoz, Brent D.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

NOVEMBER 28, 2007

If you've been in the business world for any length of time, you've probably seen the following somewhere—in a building lobby, on a website, or on a nicely framed poster in an office: The Definition of Insanity: Doing the same thing, the same way, and expecting different results. I coded, I tested, I read articles and blogs.

SEO 20

SEO Tagging Keywords Positioning 20

WebMarketCentral

NOVEMBER 3, 2008

Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. William Flaiz , VP of SEO at Razorfish , offers a guide to SEO for very large websites, from site architecture and internal linking strategies to social media and reputation management.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

MAY 11, 2009

For new websites, how can you incorporate SEO best practices into the design from the beginning? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

NOVEMBER 18, 2009

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. They have many options on where to publish, but trade publications, with their focused audiences, have the opportunity to stand out as premier publishing venues.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Use the domain to build a professional website (e.g.,

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Writing for the web involves requires as much art as any other form, plus another level of science.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

NOVEMBER 19, 2008

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

JULY 28, 2008

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. Writing for People (and Search Engines): How to improve click-through rates for organic listings by Hamlet Batista SEO is fundamentally about driving website traffic.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

OCTOBER 9, 2007

I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. Dan Briody recently wrote a helpful article for Inc. Dan Briody recently wrote a helpful article for Inc. Provide a clear call to action. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

APRIL 14, 2009

What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Another of her articles from last year worth bookmarking is 3 Tools to Generate and Manage Keyword Phases , which describes three tools to help with the task of generating large keyword lists.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. Our network blocks access to any website with 'blog' in the URL." "The

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

APRIL 3, 2008

Their article, The SEO Industry Survey Results , by SEOmoz staff members Nick Gerner , Rebecca Kelley , Jeff Pollard and Rand Fishkin , provides an excellent summary of the results, so I won't rehash all of that here, but rather offer just a few observations on some of the more surprising findings. A website that can't be found is even worse.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

DECEMBER 1, 2008

As I noted in my comment to comment Michah's post on Learn to Duck, articles like this have been appearing since at least 2003, so if SEO is dying, it's an awfully slow death. There will also likely be more emphasis on search-driven conversions, though this is, strictly speaking, more of a website optimization than an SEO issue.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

JULY 13, 2009

Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Many people add their company website and/or blog. You can get more visibility for your website by customizing with your name instead of the default 'My Website.'"

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

FEBRUARY 22, 2008

For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. It's been said that with great power comes great responsibility. That responsibility isn't always handled properly. But the shine is off, and serious competitors are emerging.

Wikipedia 20

Wikipedia Social Networks SEO Tagging 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. As with Maslow's pyramid, Eisenberg's maps out progressive levels of website impact, from being merely functional to truly persuasive.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JUNE 18, 2008

B2B companies were building websites, sending out email newsletters and buying ads on trade publication websites well before their B2C counterparts in many if not most cases, and were certainly active in all of these areas before 2000.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

MARCH 4, 2009

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20