B2B Marketing Traction

JANUARY 19, 2015

A featured article related to your work, product or services. Write articles and collect data for the next issue as you go. Keep a folder where you can jot down article ideas and other content to fit your template. Get into a routine of writing for your website more frequently. A list of upcoming events.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

AUGUST 16, 2013

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? Your SEO vendor still focuses on quantity, not quality, of incoming links to your website. Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose!

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

APRIL 13, 2015

articles posted on the website, 4.) Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. Your great content in the forms just mentioned exist on social media platforms and on your website. At the top of the list for tactics used were 1.) eNewsletters, 3.) blog posts, 5.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

MARCH 25, 2013

A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

APRIL 9, 2015

They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. They are thoughtful and intelligent.

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

DECEMBER 7, 2012

You’re walking along, window shopping, and, although the store is closed, perhaps you can scan its QR code and look at their website, perhaps get a price for something you see in the window. An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

NOVEMBER 21, 2014

I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ).

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

JANUARY 20, 2012

Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. New website programming languages make it easier to get found online. Your legacy website may be holding you back from getting found on the Internet. Google loves that.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

DECEMBER 13, 2011

Because social media – if done right – can generate conversation about you and traffic to your website. Social media platforms are the spokes that feed traffic to the hub – your website and blog. It’s not enough to have a website optimized for the search engines.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JULY 18, 2012

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. Most Internet users skip paid ads and look at organic search results.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JUNE 13, 2011

During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com. I consulted with an IP attorney who told me that I had no legal recourse since I had not registered my articles with the U.S. Copyright Office. The other simply apologized.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

JULY 16, 2014

There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective. Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work!

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

AUGUST 2, 2013

” On their website they have a “ Helpful Guide to the People of the Northwest ,” that allows visitors to create their own profiles and watch videos for the various personas, such as the Flawless Firewood Stacker (watch the video below), the Relentless Recycler , or the 4-Way Stop, You Go. A little different.”

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed. Life is good!

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JULY 2, 2014

I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

NOVEMBER 2, 2012

I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. Here’s a recent experience I had while on the website of a self-proclaimed “SEO expert” and “Top Social Media Marketer” I saw an offer for a list of top WordPress Plugins (see above).

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2015

The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ). I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

AUGUST 23, 2010

How many podcasts, blog entries, press releases, articles, etc.? Once you write the article, re-purpose it for the press release. Re-purpose the article content again and again by creating several blog entries from it. Re-purpose the article content again and again by creating several blog entries from it.

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

APRIL 1, 2015

If they had explained what they actually do and had given me a compelling call to action, I might have clicked through to their website. ”) Take it one step further, and make your product name hyperlink to a product page on your website. I just spent 1-2 minutes looking at their email. Is yours clear? Is it compelling?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. I recommend that you invest in custom graphics for your page that integrate with your website and other marketing materials. And today over 750 million people spend time on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

JANUARY 3, 2014

Use of images and substantial articles or blog posts are the new winners. Contact me via our website contact form or call me at 818-347-4248. .” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

NOVEMBER 16, 2012

It is a skill I learned myself in the early days of websites by reading online articles by the very few SEO experts on the Internet. But LinkedIn has made this so easy, people are endorsing skills that connections don’t have – and sometimes adding skills that make no sense. Take my profile, for example.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

MAY 22, 2009

B2B Marketing Articles. Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary. B2B Marketing Glossary.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

JUNE 21, 2012

For examples, read the outsource marketing cost-analysis article I wrote on my website. ). Save money – if you are getting a senior level marketer on an outsource basis, having that person part-time is more cost effective than hiring full-time. ( Be open to hiring someone with experience outside of your industry.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

JANUARY 10, 2014

B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. I read a great article in Sales and Marketing Magazine about this. Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

MARCH 29, 2012

The ad grabs Joe and he thinks, “I’ll check that company’s website.” ” He goes to the website and gets more information. A week later Joe sees an article that mentions the same software application. ” The software company now has two marketing touch points with Joe.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Their positioning statement on their website carried through to their social media profiles. Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. Now you can get details from websites, social media and more.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 29, 2013

The topics of your updates can include links to articles others have written, links to blog posts you’ve written, announcements about your speaking engagements. Most recently, LinkedIn is making a bit push to become a go-to website for content. The frequency of your updates is up to you. It could be monthly, weekly, daily.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

MAY 2, 2014

This is just one of many articles and blog posts calling for increased cooperation between the two executive roles. Their role now involves technology in the form of websites, content management systems, social media, big data and analytics. Now CMOs must learn and implement company-wide technology programs that heavily use technology.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. ” Fill out a form to download valuable material from your website.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 15, 2011

Use a website analytics to track downloads and visits. If an article you wrote gets tons of visitors, build on that – create a video or a more in-depth eBook on the same or similar topic. Here are some ideas for how to identify what content you should create. Leverage the most popular page topics on your site.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

MARCH 12, 2013

These include performance of email, Pay Per Click, SEO, website visitor engagement, as well as Return on Marketing Investment. In other words, don’t get sidetracked with topics that don’t tie back to your business or strategic plan.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

NOVEMBER 24, 2014

You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ).

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

OCTOBER 12, 2011

What kinds of content will fuel your online marketing machine? Here are some ideas: Blog posts. Press releases. Tweets, LinkedIn and Facebook status updates. Whitepapers. Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ).

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100