Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Convince & Convert

DECEMBER 18, 2013

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. The possibilities are almost endless.

Paid Content 132

Paid Content Twitter Advertising Agencies Banners 132

Onalytica B2B

JULY 15, 2015

It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. We have just built a new tool that allows you to find influencers using your latest blog or white paper. Top 100 B2B Marketing Twitter Influencers. Twitter Handle. MarketingProfs.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Biznology

OCTOBER 12, 2017

The article points to the the root cause of the growth of influencer marketing: waning consumer attention to generic brand messages. The year before we did this, I edited 280 white papers (average length, 40 pages). That spurred him to keep the blog and its related Twitter handle growing in Craig’s absence.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

ViewPoint

JULY 26, 2018

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. The artwork from the podcast program will be used in the blog article.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Biznology

OCTOBER 9, 2019

The following is a sponsored article from our partner, Opolis. To learn more about Opolis, download our Off-White Paper or join the conversation on Twitter. Furthermore, Opolis is a solution that allows workers to make decisions for themselves based on their values, goals and needs.

Paper 116

Paper Rules Automation Twitter 116

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. In this article, we are going to highlight various ways in which you can effectively combine your social media and email marketing strategies to amplify your business’ growth.

Social Media 84

Social Media Media Marketing & Strategy Business 84

SendX

MAY 18, 2020

In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. You can also share links to articles on your website. These emails are also a great time to invite your subscribers to connect with you on Facebook, Twitter, or LinkedIn for more useful content.

Promotion 315

Promotion Email Marketing Urgency Marketing Paid Search Agency 315

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Twitter – set up 4 compelling quotes from the blog with a link to the blog.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. LinkedIn and Twitter Accounts…check / check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), Client Newsletter…check. Trade Show…check. Blog…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Biznology

OCTOBER 2, 2019

I was active on LinkedIn sharing articles, commenting and connecting. When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. When you read and comment on an article someone shares it will be appreciated, remembered and likely reciprocated.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. You can share articles, case studies, and insights to position yourself as an industry expert. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Mass Analytics

DECEMBER 16, 2022

This article introduces you to how Marketing Mix Modeling could help you identify the most effective marketing mix elements and increase your Marketing Return on Investment (MROI). Along with this article, we will support you with additional introductory video from our Master Classes. The answer lies in marketing mix modeling (MMM).

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. By creating pages on the social channels (such as Facebook or Twitter) your audience uses, you set up another platform to help spread awareness of your brand.

Inbound Marketing 133

Inbound Marketing Planning Lead Scoring Lead Ranking 133

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” Sell subscription options prominently. BONUS TIP: 11.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Then there have been controversies around social, particularly with Facebook and Twitter. There has been a real growth in B2B content marketing that certain publishing companies are doing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Rev

MAY 10, 2019

When thinking of whitepapers , your mind travels way back to the beginning of man, you picture a caveman clubbing another over the head, and you say something like ‘ how are white papers going to help me learn or introduce any new marketing tactics in today’s world? ’. White Paper Content Ideas That Genuinely Engage.

Practices 113

Practices Best Practices Top of Funnel Trigger Marketing 113

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

nDash

JUNE 22, 2022

I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. I look forward to writing your blogs, articles, white papers, case studies and emails. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. Simply check out my nDash profile.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” This article was originally published on HubSpot by Pete Caputa.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

ViewPoint

MARCH 27, 2014

Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles.

Social Media 120

Social Media Work Management Marketing Management Media 120

nDash

JUNE 22, 2022

I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. I look forward to writing your blogs, articles, white papers, case studies and emails. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. Simply check out my nDash profile.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Adobe Experience Cloud Blog

JULY 14, 2017

The more you read, whether that’s blog posts, articles, books, or even emails, the more ideas you will get for how you want your own writing to sound. For example, blog articles tend to be informative, but written conversationally. Read Other Writers. Imitation is flattery, but it’s also useful to you.

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

Hinge Marketing

FEBRUARY 27, 2020

Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. Pulse articles can be used to post opinions or analysis of key research findings.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Contently

APRIL 23, 2020

After the articles went live, readers would send in hundreds of comments. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? However, don’t begin an article with bullets. That’s snoozetown.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185