The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
ViewPoint
MARCH 27, 2014
Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. Connect with Paul on Twitter: @pgillin.
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