The Point
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.
The Point
AUGUST 16, 2016
The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. “We
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The Point
JUNE 20, 2011
Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog. Title your post with search results and Twitter in mind (i.e. Just remember: 1.
The Point
FEBRUARY 8, 2011
In addition to tips, ideas, and opinions from some of the brightest minds in social media, the report also includes links to more than 60 articles and blog posts about blogging strategy, tactics, and best practices for B2B Marketers. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them.
The Point
MARCH 3, 2010
In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. News and articles, at 84%. The type of content ranked most highly by buyers? In a word: no.
The Point
APRIL 30, 2013
Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising.
The Point
SEPTEMBER 23, 2015
That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. BONUS TIP: 11.
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