Onalytica B2B

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B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

It’s not about writing 10 articles a day, it’s about having a solid strategy and about solving your customers problems. We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Twitter Handle.

Twitter 100
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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

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How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

In this case, influencers received 143x more engagement per 100 article shares than media outlets. These engagements are an indication of when influencers are replying to Media Outlets’ articles or re-posting their content both with their own opinion or without. American Banker. AmerBanker.

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

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#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? It’s been huge. Any change below 3% is negligible.

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Interview with ?Andy Crestodina

Onalytica B2B

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. My main formats are articles and live presentations, but I also have a book and a podcast. I’m very easy to connect with… LinkedIn and Twitter are my two best social networks. Especially SEO and Analytics.

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Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

The Economist recently published an article entitled: ‘ Celebrities’ endorsement earnings on social media ‘ , in which they shared average earnings across different social media channels, relative to their follower count.