Marketing Craftmanship

FEBRUARY 13, 2015

Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. But this is a high-risk tactic because reporters have agendas, can make mistakes, and are not in business to make your firm look good.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

MARCH 8, 2018

As Zweig’s article points out , however, the schools neither sponsored those events, nor endorsed the program in any way.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

AUGUST 29, 2017

Posting it on Twitter makes sense only if you (or your firm) have a reasonable number of Twitter followers. If your content is interesting and not self-serving, you can also look for opportunities to have it published in an industry blog, or convert it into a bylined article for a relevant trade or business magazine.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Marketing Craftmanship

JANUARY 16, 2013

LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. On its own, publication of the article was unlikely to generate any viable, near-term new business prospects. Webinars and public forums entail lead qualification and follow-up with prospects. THE PAYOFF.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Marketing Craftmanship

MAY 7, 2015

This is why a Wall Street Journal article is more valuable than paid Wall Street Transcript coverage.) For example, if you’ve scored a bylined article in a respected publication, initiate a discussion on the article’s topic within appropriate LinkedIn user groups, and attach a link to the published piece.

Enterprise Management 100

Enterprise Management Broadcasting Press Linkedin 100

Marketing Craftmanship

MARCH 16, 2012

On that basis, certain types of publicity – such as an exclusive company profile written by a “friendly” journalist; one-on-one interviews on relevant topics; bylined articles, blog posts or OpEd pieces that you’ve authored – are far more valuable than simply being mentioned or quoted in a news or feature story. Plan media solicitations last.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Marketing Craftmanship

JANUARY 10, 2015

Very few funds have Twitter accounts. Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.

Practices 100

Practices Planning Enterprise Management Transparency 100