Digital B2B Marketing

DECEMBER 6, 2011

If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. Think Twylah.

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Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 4, 2012

It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Share your view in the comments below or with me on Twitter (@wittlake). Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0

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Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

NOVEMBER 6, 2012

Share your view in the comments below or with me on Twitter ( @wittlake ). Thank you to Casey Carey ( @caseycarey ) and Michael Brenner ( @brennermichael ) for a twitter exchange that inspired the overall topic for this article. What perception is today’s marketing creating? Photo Credit: Day 55/365 by ?ah33l

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Digital B2B Marketing

OCTOBER 23, 2012

LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. LinkedIn content is now being broadly shared on Twitter and other networks. I’ve seen the change in just what I see on Twitter, you likely have too. Content worth sharing.

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Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. We already have two social media camps. How do we label the difference?

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

APRIL 9, 2012

Make video part of your content schedule , similar to blog posts and articles. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter. You can carry on the discussion in the comments or share your thoughts with me on Twitter ( @wittlake ). Follow @B2B_chat for announcements of each week’s topic.

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B2B Marketing Video Marketing B2B Paid Search Agency 100

Digital B2B Marketing

DECEMBER 2, 2013

Actually, no one should be, but that’s a topic for another article). If I wasn’t writing this article, I wouldn’t have bothered. This series of articles looks at how B2B marketers can improve the return on this investment. Additional articles: B2B Lead Generation: The Cost of Publisher Programs.

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Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Digital B2B Marketing

JUNE 19, 2012

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Share your prediction in the comments below or with me on Twitter ( @wittlake ). According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors.

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Social Media BtoB Media B2B 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Solutions similar to AdID will be announced by Facebook, Twitter, and a handful of other major players, leveraging their access to first party cookie spaces. According to an article in yesterday’s Wall Street Journal, “a focus of [Advertising Week] will be the rise of big data.” source ). .”

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Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

OCTOBER 30, 2012

How many distractions did you face reading just one short article? Share your answer in the comments below or with me on Twitter ( @wittlake ). Related Content: Find Your Content Marketing Sweet Spot Your Content Marketing Must Become Convenient Your Turn Without distractions, it would take less than 60 seconds to read this far.

Content Marketing 100

Content Marketing Tips Content Act-On 100

Digital B2B Marketing

MAY 20, 2014

According to DemandGen Reports’ 2014 B2B Buyer Behavior Survey, only 38% of buyers said they viewed more than 4 pieces of content from the vendor they ultimately selected, and that includes videos, articles and other content that doesn’t require registration. Let me know in the comments below or on Twitter ( @wittlake ).

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Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Digital B2B Marketing

JUNE 16, 2011

Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. Share your perspective in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

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Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

JULY 17, 2013

Unfortunately, the first item here happened to me the other week and prompted this article. Let me know in the comments below or share your reaction with me on Twitter ( @wittlake ). And yes, you could pin at least a couple more on me. Maybe it’s time for me to take a break! Which ones describe you? Image source.

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Digital B2B Marketing

MARCH 25, 2013

Buy your keywords in the text of articles on news and content sites. Share your answer, or a question about where to start, in the comments below, with me on Twitter ( @wittlake ) or by email (available under my bio in the sidebar). You can also include competitors products that may be restricted in traditional search. InText Ads.

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Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. Your Turn In the spirit of inbound marketing, if you enjoyed this article or feel this view of the key components of inbound marketing warrants discussion, share it!

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JULY 3, 2012

Lead Generation Lead generation (referring to capturing contacts through an online registration for the sake of this article) starts with attention. Share your experience in the comments below or with me on Twitter ( @wittlake ).

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Curation Lead Scoring Lead Ranking Thought Leadership 100

Digital B2B Marketing

MARCH 7, 2012

Share your perspective in the comments below or with me on Twitter ( @wittlake ). I will outline a new functional definition for inbound marketing, adding additional key components and expanding on the role of search and social in inbound marketing, in the next post on inbound article. This definition means changes!

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Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

AUGUST 28, 2012

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Please share your list in the comments below or with me on Twitter ( @wittlake ). Those are skills that can easily be learned by the right person. Photo Credit: The Wizard.

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B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

JANUARY 26, 2012

Blog posts or articles are best. Share your additions in the comments below or with me on Twitter ( @wittlake ). Marketers are competing for attention instead of helping us focus our attention on our priorities. Here are five mistakes content marketers continue to make: Content that consumes my time.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

JANUARY 24, 2013

Your readers should be able to relate to the person behind the article just like they follow certain columns in a magazine or newspaper. Add your own list in the comments below or share it with me on Twitter ( @wittlake )! This blog is starting with an amateurish and unnecessary disadvantage.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

NOVEMBER 19, 2013

The first article in this series on publisher lead generation programs looked at the cost of lead generation programs. Share your advice, or questions you have, in the comments below or with me on Twitter ( @wittlake ). It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue.

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Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

APRIL 29, 2014

On a typical article two-thirds of people are engaged for more than 15 seconds, on native ad content that plummets to about one-third. Let me know in the comments below or on Twitter (@wittlake)! Unfortunately, they are still the exceptions. In addition, people don’t scroll to get into the content.

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Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? lattice_engines.

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Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. Share your comments below or with me on Twitter ( @wittlake ). 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you haven’t already, go read Mark’s post.

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Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

JANUARY 19, 2012

Multiple articles point to brand pages as the solution. Share your approach or opinion in the comments below or with me on Twitter ( @wittlake ) or Google+. Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits.

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Google SEO Brand Identity Branding 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. SAP’s top 5 articles alone have driven more than 300,000 pageviews and have been in the list of Forbes most read articles.

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Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

SEPTEMBER 19, 2013

To find out, I gathered data on more than 340 articles, 15 marketers in the Forbes BrandVoice program and 3 Forbes staff writers. Looking at the data another way, 97% of the Forbes journalist articles had more pageviews than the average BrandVoice article! Do they really get the benefit of the media company’s audience?

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Advertisements Advertising Research Distribution 100

Digital B2B Marketing

DECEMBER 17, 2013

Social: Twitter Click Rates Are Falling. Twitter has gone from a social network to a content deluge. In the last two years, click rates on Twitter have dropped precipitously. No, Twitter isn’t filtering out your brand updates, everyone else’s content is bumping it aside though. Email: Click Rates Are Falling.

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Facebook Television marketing Brand Identity Branding 100

Digital B2B Marketing

MARCH 4, 2014

The bid-based, extremely targetable content promotion is perfect for increasing distribution of articles to specific B2B target audiences. You have a Twitter following. Someone who could publish personal interest articles in the future. LinkedIn already has a solution in place and waiting: Sponsored Updates. ” Ouch. .”

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Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JUNE 21, 2011

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. LinkedIn share counts combine Twitter and LinkedIn sharing into a single aggregate share number. Here is what does drive LinkedIn’s sharing counts: Twitter.

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Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

JANUARY 8, 2013

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. Stats from this Mashable article ) Google’s Fatal Google+ Errors While Google has effectively tied Google+ to services and features (such as Hangouts on Air), today it has no hope of becoming a competitive social network.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

FEBRUARY 27, 2013

Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Write provocative and well researched perspectives on the following topics: Best practices or insider tips for each of 10 priorities for your audience (10 articles). Listen to the Thought Leaders.

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Digital B2B Marketing

DECEMBER 10, 2013

These two articles from Nieman Journalism Lab were particularly eye-opening for me. Add your perspective in the comments below or share it with me on Twitter ( @wittlake )! It is useful to understand how successful publishers are adapting. What does the Milwaukee Journal Sentinel know that your newsroom doesn’t?

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Budget Programs Content Marketing Paid Search Agency Wikipedia 100

Digital B2B Marketing

APRIL 11, 2012

In his article, Adam makes the case for focusing on revenue qualified leads , removing SQLs and MQLs to create a single definition of qualified leads across the organization. Share your view in the comments below or with me on Twitter ( @wittlake ). He also points out that sales and marketing both contribute through the entire funnel.

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Top of Funnel Marketing Qualified Leads Sales Qualified Leads Advertising Agencies 100

Digital B2B Marketing

JUNE 18, 2013

By the time you’re done, you could have interviewed someone and written an article yourself, three or four times over. Share them in the comments below or with me on Twitter ( @wittlake ). And if legal has concerns with the video? You may have to pull the camera back out and do it all again!

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

SEPTEMBER 6, 2011

If you are still struggling with this, there are numerous good articles available. Share your practices in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Continuing to do something that doesn’t work is lunacy.

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Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

DECEMBER 19, 2013

A recent Digiday article shows even basic data like gender is wrong 30% to 35% of the time, a small improvement over just an outright guess! Share it in the comments below or with me on Twitter ( @wittlake ). Instead, it failed for two key reasons: 1. The Data Actually Sucked. Have you had a different experience?

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Paid Search Agency Buy Work Management Marketing Management 100