Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. But you’d still need to read each article, tag it with keywords, and post it to your site. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. These start with searching for articles to analyze. microblogs (Twitter, Friendfeed , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 24, 2016

My post last week about machine intelligence sparked a Twitter comment from @Jetlore, “The term 'machine learning' is like the term 'mobile' 7-10 years ago. One article quoted Henry Ford as saying that his moving assembly line would have been impossible without electrification. It's simply something that all good software will do.”

Design 120

Design Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 19, 2010

Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. The company expected this to yield at least one sale which would cover the entire annual cost of the program. million in tech spending by helping users share ideas on how to solve their problems more cheaply.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

Other features include automated Web scans to identify changes in keyword rankings and relevant social media articles. The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120