ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

JANUARY 10, 2011

You can read his blog at [link] or follow him on Twitter at @sgersh. I have been reading some articles that have been discussing brand versus demand generation. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 15, 2020

As we define in the article “ Revenue vs. Vanity: The Metrics that Matter for Driving Growth ” these vanity metrics, while great for measuring activity, have a very tenuous correlation to actual business outcomes. Build an organic social campaign using the gated article. Wendy’s is a great example – their Twitter is legendary.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

JULY 17, 2012

Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I mainly use LinkedIn and some Twitter to conduct smarter outreach. Statistics show that buyers are using social media to self educate.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. I mainly use LinkedIn and some Twitter to conduct smarter outreach. Statistics show that buyers are using social media to self educate.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100