SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? A Bird's-Eye View.

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Trade Show Webinar Metrics Planning Co-Registration 105

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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Trade Show Work Management Marketing Management Paid Social Agency 62

DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

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Trade Show Webinar Metrics Marketing & Strategy Broadcasting 136

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. Meet with your team.

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Trade Show Lead Liaison Tips Sales Qualified Leads 62

DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

Trade Show 120

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 120

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Trade Show Optimization Lead Scoring Lead Ranking 120

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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The Effective Marketer

DECEMBER 13, 2011

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. Strategically organize your booth. Strategically organize your booth. Eliminate distractions. No smart phones.

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Trade Show Marketing Budget Marketing Budget Creation Planning 100

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

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Trade Show Work Management Planning Paid Search Agency 96

Marketing In Real Life

MARCH 2, 2019

Yet from a review of the online exhibitor lists of most industry trade shows, many companies do not take full advantage of their exhibitor profile pages. What a shocking surprise!

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Trade Show Profiling Marketing Analytics Tools Planning 58

markempa

JULY 8, 2013

It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting. The fun didn’t end at the trade show. Ellwood is delighted with the results and plans to use this approach at future trade shows. “We

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Trade Show Event Marketing Advertising Agencies Work Management 120

Kaon

SEPTEMBER 13, 2017

If you clicked over to Entrepreneur.com yesterday, you may have noticed a featured article on “ Why Augmented Reality and Virtual Reality Will be Important for Your Business “, penned by Kaon Interactive President and CEO Gavin Finn. It’s still on the homepage today, if you want to go take a look!

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The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. A recent MarketingProfs article, Is Tradeshow Marketing Dead?

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Trade Show Tips Marketing Budget Creation Planning 100

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other.

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Marketing AI Lead Liaison Contacts Practices 94

The Point

MARCH 18, 2020

Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars. Late stage content in particular can be an effective way to reach buyers who might otherwise be combing the aisles at a trade show. If nothing else, lead nurturing.

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Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Trade Press Services Newsletter

NOVEMBER 2, 2023

A feature article will boost your visibility and provide further credibility to your thought leadership platform. But don’t make the blog post a self-serving , all-about-you article. If trade shows and speaking engagements are part of your marketing plan, include the award logo on booth designs and handouts.

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Thought Leadership Peer-to-peer Press Trade Show 130

Biznology

NOVEMBER 3, 2017

trade shows. animations repurposed for articles, blog posts, etc. When we’re asked to create a “silent” version for a trade show or other noisy, distraction-filled environment, we sometimes leave out the “problem statement” that kicks off most technology business videos. video walls in conference rooms.

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Video Marketing Trade Show Business Sample 120

Tiecas

MARCH 21, 2024

Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). For deeper insights on this, check out this article: How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. Post-Show Nurture all leads, not just those deemed “sales-ready.”

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Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Lead Liaison

JANUARY 19, 2023

The most successful trade show exhibitors create successful and memorable experiences that attract, engage, and ultimately convert leads from prospects into customers and hardcore brand loyalists. How can you affect audiences positively and leave an unforgettable impression?

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Lead Liaison Trade Show Work Management Lead Capture 76

Stevens & Tate

SEPTEMBER 24, 2022

Read this article on how to create content for each sale funnel stage. Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset. Want to learn more about how to create quality content? Thought Leadership. Lead Nurturing Throughout the Buyer’s Journey.

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Top of Funnel Thought Leadership Planning Trade Show 140

Biznology

MARCH 23, 2018

I quickly prepared two articles, and when the first was published, was dismayed to see that it caused a firestorm of criticism. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. What a thrill!

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B2B Marketing Work Management Marketing Management Opt-out 190

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. Based on the article, it would seem that progress has been slow. It did for me. It was a tactical role.

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Lead Liaison

JUNE 21, 2023

In this article, we’ll examine some older, more generic event lead capture methods typically offered by event organizers, and contrast them with newer, more efficient methods like Lead liaison’s Universal Lead Capture app. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

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Lead Capture Lead Liaison ROI Marketing Automation Services 89

Kaon

APRIL 2, 2020

When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and interactive customer conferences.

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Digital Transformation Trade Show Differentiation Amazon 147

Stevens & Tate

SEPTEMBER 26, 2023

Rehearse Not rehearsing is like publishing the first draft of an article without rewriting or proofreading it. This means that they are going to get tired of looking at you and listening if you go on for too long. You can keep your audience engaged for much longer if you use visual aids when you speak.

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Storytelling Trade Show Trust Marketing Inbound Marketing 96

Kaon

FEBRUARY 15, 2017

An article from the Optera Group explains four possible use cases for AR in the B2B space: product development and prototyping, marketing large complex products, communicating value propositions and trade show and events. Marketers can utilize this advantage in a variety of different ways within their B2B business.

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B2B Marketing Trade Show B2B Forrester 140

Brandpoint

MAY 28, 2020

While trade shows, face-to-face networking and in-person meetings may be on hold indefinitely, well-planned and relevant content offers an alternate method for nurturing new leads and enabling meaningful conversations. Times has placed the article, it’s been syndicated,” Richter notes. Their conclusion?

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Top of Funnel Paid Search Agency Conversion Trade Show 117

Vision Edge Marketing

DECEMBER 5, 2023

For example, direct competitors in one group, indirect competitors in another, types of decision makers in one group of customers and types of recommenders in another, types of channel partners, trade show association in one group of connectors and analysts in another, and so on. Stick with the jigsaw strategy.

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Jigsaw Lead Ranking Allocation Advertising Agencies 197

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. Is your mission to connect with like-minded INBOUNDers to create a trusted collaboration network?

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ROI Paid Search Agency Advertising Agencies Trade Show 105

Brandpoint

MARCH 23, 2020

Don’t send out an article that has an alarming headline like ‘Warning Signs Your Car Needs New Brakes,’ but instead make the story more positivity-focused, such as articles about keeping your family safe on the roads.” Most all trade shows and conferences are canceled, and information is coming at us all times of the day.

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Paid Content PR Advertising Agencies Paid Search Agency 138

Navigate the Channel

AUGUST 28, 2023

We know many marketers who spend time creating highly detailed marketing campaigns, lead-scoring systems and special trade show events, but who never develop follow-up plans to determine what will be done in real life with the leads produced from their efforts. It’s not just sales enablement that can fall victim to this, either.

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Top of Funnel Trade Show Lead Scoring Lead Ranking 65

Golden Spiral

JANUARY 30, 2020

The Article in 60 Seconds. Every year, thousands travel to San Francisco for RSA, the world's largest conference and trade show about cybersecurity. Be inspired for RSA 2020 or your next trade show or event by our top three exhibitors. What companies built great booths — and great teams — for 2019?

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Trade Show Companies Class Conference 12

Lead Liaison

NOVEMBER 29, 2022

As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. In this article we outline five solutions for event organizers to bring life to their events. .

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Work Management Marketing Management Creativity Organization 95

Zoominfo

OCTOBER 5, 2021

Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

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Activities Brand Identity Branding Sample 130

SmartBug Media

JUNE 24, 2022

With outbound marketing, the company is starting the conversation—think cold calls, trade shows, TV ads, billboards, paid advertisements, and so on. With outbound marketing, you have to pay for the trade shows, TV commercials, billboards, and so forth, and you’re hoping the message reaches someone out of a mass audience.

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Salesforce Marketing Cloud

JANUARY 3, 2024

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. What impressed me most was the level of research he did to customize his pitch to my show and its goals. This pitch works because: It built an immediate connection.

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Examples Work Management Ideal Customer Profiles Marketing Management 109

B2B Marketing Traction

MAY 6, 2013

If you decided late in the game that you must attend a sold-out trade show, there’s still hope. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. An article in B2B Magazine, No booth? 8 Social Media Marketing Ideas for Your Trade Show Exhibit.

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