markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue. Plus, you can track many other elements as well.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

markempa

MAY 20, 2005

Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Many experts will give you permission to post their articles and resources on your website or newsletter. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. The most popular type of content: white papers, read by 88% of buyers. More than 10% of companies report they will not take any action to respond to a damaging article or social media post. iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

DECEMBER 7, 2015

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems.

Trends 80

Trends B2B SIC Telemarketing 80

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Envy

AUGUST 31, 2017

Hubspot defines it as any method such as “trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising” that “pushes your message out far and wide hoping that it resonates with that needle in the haystack.”. What is outbound marketing?

B2B Marketing 108

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 108

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Albacross

SEPTEMBER 25, 2018

In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Since you’re reading this article, we’ll hazard a guess that the answer is no. Just stick with us till the end of the article, and you’ll come away knowing how to create a kickass plan to hit your goals.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Since you’re reading this article, we’ll hazard a guess that the answer is no. Just stick with us till the end of the article, and you’ll come away knowing how to create a kickass plan to hit your goals.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68