Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. According to Coca-Cola, the corporate website is dead.

Storytelling 163

Storytelling Marketing Websites Social Media Blogger 163

Marketing Insider Group

MAY 25, 2020

For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. Or, do you want to create educational content for your audience and aid them in their discovery and research by sharing relevant industry articles and thought leadership? Perhaps you want to try a little bit of both.

Social Media 336

Social Media Personalization Media Brand Identity 336

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach.

Communities 140

Communities Social Media Storytelling Media 140

Marketing Insider Group

SEPTEMBER 4, 2012

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic. Does your content bore your audience to death?

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Marketing Insider Group

NOVEMBER 12, 2014

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Enabling Employees to be Brand Storytellers People trust people. Creative messaging and storytelling are also important and play a crucial role in marketing communications.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Zoominfo

MARCH 26, 2018

Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ). Leverage the power of brand storytelling. B2C brands often rely on the art of storytelling to engage and influence their audience. Do us a favor: Scroll through your company’s Twitter feed. Need some inspiration?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Contently

APRIL 23, 2020

After the articles went live, readers would send in hundreds of comments. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? For instance, do bullets kill storytelling? Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Content in 2019 will be heavily focused on storytelling. Herschel Supply Connects Through Experiences.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

ClearVoice

OCTOBER 18, 2020

Have you ever fawned over a business’s Instagram or Twitter page? Chances are high that the company is using a visual storytelling tool like Canva to make its eye-catching graphics. For example, a Twitter header can also work well as a website banner. More related articles: Piktochart vs. Canva vs. Visme.

Business 116

Business Template Storytelling Banners 116

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Email channels are always open, and we get a lot of feedback on Twitter, too.

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Trade Press Services

FEBRUARY 26, 2024

This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.” To connect with target audiences on an emotional level, leverage storytelling , personal attention and loyalty programs.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Top Rank Marketing

NOVEMBER 1, 2023

Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its highly-publicized 2022 ownership and policy shifts, in 2023 LinkedIn has grown to over a billion members.

Paid Content 124

Paid Content Features B2B Marketing B2B 124

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Prefer Visual Storytelling. The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. lacolombecoffee.

Social Media 91

Social Media Media Brand Identity Branding 91

Contently

JUNE 1, 2016

The longform report features interactive maps, graphs, photography, a retirement calculator, and 3,000 words of text, but what makes the article stand out is how it balances quantitative and qualitative content. Once Hynek learned that tweets with visual elements boost Twitter performance, she knew strong photography was critical.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

BOP Design

SEPTEMBER 16, 2021

Think about the last compelling article you read about your industry. Effective writing, which incorporates storytelling and connecting with the audience, takes years to learn. The article or blog post is complete and published on your B2B website , what’s next? A different way to approach current challenges. The takeaways?

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

ClearVoice

FEBRUARY 7, 2022

However, this year, the company is putting the storytelling in the hands of its consumers and has turned to Twitter to ask a series of questions to help the Taco Bell creative team know what kind of story customers want the brand to create.

Trends 131

Trends Campaigns Planning Trade Show 131

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. If you want to be among the first to know about changing trends and newest research in the world of cloud computing, follow Lydia on Twitter. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. His success has landed him interviews with Katie Couric and Ellen DeGeneres and led to dozens of featured articles in publications such as the Huffington Post, NPR, and CNN. A Simple Concept for a Simple Purpose.

Storytelling 67

Storytelling Marketing & Strategy Social Media Facebook 67

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Chinwe Njoku.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Chinwe Njoku.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Contently

OCTOBER 11, 2019

The long-running campaign features articles, training opportunities, a podcast, and other resources that support nurses. One article revealed that the director of disease portfolio management at AbbVie moonlights as a marine biologist “evaluating the effects of marine toxins on animals.”Meanwhile,

Creativity 134

Creativity Examples Content Marketing Planning 134

Webbiquity

AUGUST 20, 2019

They often simply do not have the time to read long articles packed with information. Despite a dip in form, the way infographics combine data visualization and the power of storytelling make them a great tool for content promotion in today’s marketing landscape. Connect with her through Venngage on Twitter.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Gamifying your articles and blog posts encourages users to interact with your site by giving them an incentive to engage. Once users get points or coupons for commenting on articles, they’re motivated to read and comment even further. One way is to write articles that specifically address top-rated comments in existing blog posts.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Kaon

SEPTEMBER 24, 2015

Specifically use the Google UTM (Urchin Tracking Monitor) tracking to spot trends, test keywords and articles, understand how your efforts contribute to traffic and goals, and prove your investment in time and effort is returning something.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. According to Diana Gonimah’s article with Storyful, social media sentiment can significantly impact your overall brand perception. Statements for Twitter to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Marketing Insider Group

JULY 23, 2014

And the article continues to be one of my most popular articles of all time! Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. Pixar’s 22 Rules to Phenomenal Storytelling from Gavin McMahon (Also covered Pixar in this recent post.). Garyvee is Awesome!). geekingout ).

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

ClearVoice

JUNE 15, 2021

A business’s marketing writing can take many forms, from blog posts and website copy that’s often updated to more detailed articles published in reputable outlets. Storytelling can be a powerful tool to capture and hold your audience’s attention. This is where the vision of a typical customer takes shape.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

MARCH 6, 2018

When you read headlines like “ The Washington Post’s Robot Reporter Has Published 850 Articles in the Past Year ,” it’s bound to give you nightmares. I have had reasonable success with Twitter about a year in with 1,100 followers. I relegate those relationships to Twitter and LinkedIn. Susan, New York.

Content 167

Content Linkedin Facebook Analysis 167

Convince & Convert

FEBRUARY 22, 2016

Another advantage of these projects is that the satirical style mastered by the writers of The Onion’s news articles also appears in advertising content, to the great delight of The Onion’s considerable fan base. How The Onion has mastered digital storytelling—and how you can, too. It’s all about the storytelling.”

Advertising Agencies 107

Advertising Agencies Viral Marketing Storytelling Business 107

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. If you want to be among the first to know about changing trends and newest research in the world of cloud computing, follow Lydia on Twitter. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter.

Privacy 90

Privacy Twitter Press Advertising Mediums 90