WebMarketCentral

APRIL 15, 2009

When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure." Ultimately, social media marketing is an in-house activity.

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Social Media Web 2.0 Media PR 20

WebMarketCentral

OCTOBER 12, 2009

While Google and social media are two separate entities, they are closely intertwined. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Finally, sharing content with those interested in the topic leads to conversations.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important? Have a good one and you'll see positive returns."

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

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Linkbait Social Media Ning PageRank 20

WebMarketCentral

NOVEMBER 13, 2007

social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. 3) Social media tagging appears to have a significant, sustained effect on traffic growth for blogs.

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Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Indeed, it is currently the reigning champ for promoting many types of Websites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? Exactly how helpful is online video as as search marketing tool? How can you use StumbleUpon for SEO link building?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

DECEMBER 18, 2007

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. Tag your content on social media sites.

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Social Networks PR B2B Tagging 20

WebMarketCentral

OCTOBER 26, 2006

No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more. Judging by the surging traffic to social networking sites, my skepticism may be misplaced.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

JUNE 21, 2007

social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0

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Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JUNE 19, 2007

social bookmarking sites. Complore One of the most flexible social networking sites. Social Bookmarking Functional but unimaginative, in name and design. Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 tags: Web 2.0,

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Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

MAY 10, 2007

Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons.

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Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

JUNE 26, 2007

social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. social tagging-driven traffic contributed by each site (e.g. social bookmarking sites. social tagging sites. Previous articles in this series: Web 2.0 Overall, Web 2.0

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Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

MAY 15, 2007

social tagging help drive B2B web traffic? There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter).

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Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

FEBRUARY 22, 2008

For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. It's been said that with great power comes great responsibility. That responsibility isn't always handled properly. But the shine is off, and serious competitors are emerging.

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Wikipedia Social Networks SEO Tagging 20

WebMarketCentral

MAY 7, 2007

social tagging sites to avoid. Not very friendly for a social tagging site! Previous articles in this series: Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0 Saves you the time and trouble. With that in mind, here are 11 Web 2.0 Namakkal Again, made three attempts at signing up.

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Web 2.0 Tagging Validation Work Management 20

WebMarketCentral

NOVEMBER 18, 2009

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. They have many options on where to publish, but trade publications, with their focused audiences, have the opportunity to stand out as premier publishing venues.

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Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Social Tagging. Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. It’s all about the engagement."

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Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Work Management 20

Work Management Jigsaw Digg Wikipedia 20

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Like KickApps, Ning is a social networking platform.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Social Tagging. The results? For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn.

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Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

FEBRUARY 13, 2008

social bookmarking, new media relations and blogging.to Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. build awareness of and credibility for (a) message without relying solely on mainstream publications."

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PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. tags: best SEO articles, Matt Cutts, Eric Enge, SEOmoz, Brent D.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

DECEMBER 28, 2009

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. In this article, Daniel Flamberg explains why he is "stumped and frustrated" by Twitter (maybe he needs to read Jason's post above?) Social Tagging. What’s a Retweet?

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Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

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Web 2.0 SEM CTR Adwords 20

WebMarketCentral

NOVEMBER 9, 2009

Today, those vendors and users can publish their own content in blogs, article publication sites and elsewhere, without the need for a middleman. For example, this article on H1N1 and pandemic planning was self-published on a company site, drawing traffic through SEO and social media. How did they get their material?

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Social : Arranging live meetings is another practical, common and perfectly acceptable use of Twitter. Most Web 2.0

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important? Read Dave's post to find out.

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Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MARCH 3, 2008

Firefox Extensions That Make Me A Better Marketer Blogger Mitch Joel of Twist Image provides his short list of favorite Fire Fox plugins for tasks such as checking site popularity, downloading video and tagging content on del.icio.us.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

NOVEMBER 3, 2008

Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. William Flaiz , VP of SEO at Razorfish , offers a guide to SEO for very large websites, from site architecture and internal linking strategies to social media and reputation management.

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SEO Best Practices Enterprise Management PageRank 20