Chris Koch

AUGUST 23, 2011

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. There are only two types of content in social media.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. There are only two types of content in social media.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet. I resisted treating it as a standalone in the survey.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

Chris Koch

JUNE 25, 2010

expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. Related articles by Zemanta.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

APRIL 8, 2011

I was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). The great thing about the experience was that this company is already doing social media. This company has established a highly visible presence in social media—indeed, it has won an award for it.

Social Media 100

Social Media Media PR Paid Search Agency 100

Chris Koch

FEBRUARY 26, 2010

The number of B2B buyers who are ready to buy as soon as they engage with our marketing is small—and social media will make it even smaller. This is where social media comes in. Related articles by Zemanta. There is no social media strategy, only marketing strategy (thecustomercollective.com). What do you think?

Social Media 100

Social Media Lead Generation B2B Thought Leadership Generation 100

Chris Koch

MARCH 12, 2010

Social media is raising the bar on customer intimacy. Social media is making that fact plain. We’re all struggling to move from the traditional arm’s-length, temporary campaigns to the always-on, direct relationships inherent in social media management. Social media reduces the incremental cost of content.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Find and track the relevant conversations in social media and online.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

FEBRUARY 12, 2010

Social media experts often chide marketers about control. The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Transparency?

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

JANUARY 15, 2010

Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. I think the suspicion that we see of social media, which is justified, is mixed with fear. This is where social media tools are helpful. Related articles by Zemanta. The model needs transforming.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. I really do.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B. Conversations.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Examples of how you do this are: Make them visible on social networks.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

MAY 27, 2010

I met two of my favorite B2B bloggers at the event: Christine Kerley (AKA @ cksays ) who writes CK’s Blog and Jeff Cohen (@ jeffreylcohen ) who, along with Kipp Bodnar writes the Social Media B2B blog. Related articles by Zemanta. How to use social media for B2B (christopherakoch.com). CK kicks butt and takes names.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising B2B 100

Chris Koch

MARCH 5, 2010

We’re seeing mobile be part of an integrated approach to social media, not as a standalone. Related articles by Zemanta. Tags: Mobile Marketing Social Media Apple B2B marketing Business Content Management ITSMA marketing Mobile Computing Site Management social media management social media strategy.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

OCTOBER 22, 2010

In part it is being driven by social media. ITSMA’s annual survey of IT buyers found that this year, for the first time, a majority of buyers in the US—and 75% when you include other countries—are using social media in the purchasing process—especially the younger ones. No, there’s something bigger going on here. Tweet This Post.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

FEBRUARY 18, 2011

Social media are growing up. Clearly, there’s a growing hunger for thought leadership in social media. Our prospects and customers want us to cut through the noise of social media just as they’ve wanted us to cut through the noise of every other communications channel that came before. Related articles. blogs.hbr.org).

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

APRIL 2, 2010

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Social media offers some new ways for us to build emotional connections with customers by connecting them with other people and their stories. But let’s not get too hung up on social media.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

JULY 28, 2010

individual employees can blog as long as they adhere to the company’s social media policy. An interesting article this week, Brand Building, Beyond Marketing, essentially argues that the issue of brand has gotten beyond the control of marketing and is increasingly embodied in the actions of individual employees. Tweet This Post.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. Marketing is the default head of social media management in most companies. Related articles by Zemanta. How to use social media for B2B (christopherakoch.com). What have I left out? Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Culture, both corporate and social, affects the price that buyers are willing to pay for content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Culture, both corporate and social, affects the price that buyers are willing to pay for content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

MAY 7, 2010

It lets us do everything that feels good about collecting: Collecting is social. Though iTunes could be a lot more social than it is, most applications have dozens or hundreds of reviews. Related articles by Zemanta. The reason is the iTunes /AppStore model. That’s how we get into their collections. What do you think?

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

MAY 15, 2012

No doubt that number has continued to go up—especially with the rise of mobile and social media. Traditional forms of marketing are still incredibly value later on in the sales cycle, but at the early stages, companies must produce articles and surveys that can compete with what the journalists used to provide. That was in 2009.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

NOVEMBER 5, 2010

In fairness to PR people, if their metrics were entirely based on placements in articles, they’d all starve. Journalists can only do so many interviews and many of those don’t make it into articles. The emphasis is on contacting rather than helping. But most agencies overemphasize contacting—annoying phone calls, emails, etc.—at

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

OCTOBER 1, 2010

It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. All the top social media pros will be there and the focus will be all B2B. What are some qualities of a good social media voice?

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

MAY 13, 2011

Related articles. I guess when you’re auto DMing smiles you have to ration them carefully. Glad to have you in my Twitstream.” I suddenly get this feeling that I should be ahead of a Twitstream rather than following one. 4/20/11 – Auto DM = unfollow (1thinglearned.com). 5 Things Not to Do on Twitter (lockergnome.com).

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

FEBRUARY 5, 2010

What types of vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting content through various vehicles (such as conference presentations, white papers, social media, etc.). Related articles by Zemanta. What are customers’ areas of interest?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

JULY 29, 2011

McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. The article itself is one of the best examples of thought leadership I have ever read. And so it did. Oh, I get it.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100

Chris Koch

JULY 9, 2010

Related articles by Zemanta. Tags: Mobile Marketing Thought Leadership B2B marketing Marketing Strategy Social Media Video game. I think they will force us to seriously rethink our approaches to thought leadership. What do you think? Integrating mobile into B2B marketing (christopherakoch.com). Tweet This Post.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management Cross-Selling 100