Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Will they be writing their own articles, for example, or will you need a freelance team?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world.

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Zoominfo

MARCH 3, 2019

Sprout Social. Sprout Social is a comprehensive social media platform that offers a variety of social listening capabilities. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. It’s free! This next tool is a no-brainer.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Understanding how consumers interact with sponsored posts on social media and which links they follow. blog posts, articles, videos, etc.), Then you’ve seen social media marketing.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Unlike a presentation at an event, a really solid blog post or article can generate interest and results for years after it is produced.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Do this on multiple marketing fronts, including social media, B2B account-based marketing, and email marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Martech

JULY 10, 2023

However, an AI-driven website (hah!) Think social media management, marketing briefs, email campaigns and, of course, content. Think social media management, marketing briefs, email campaigns and, of course, content. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. That’s right.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Buffer

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Add Buffer to your content creation toolkit today.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. This means investing in search engine optimization (SEO) so relevant people can find your website online. You can also create viral articles or epic guides. But why stop there? These are things people will want to share.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Exo B2B

NOVEMBER 7, 2023

And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? According to this study, only 2% of website traffic comes from social networks. Are social networks even worth it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

ClearVoice

MARCH 14, 2024

Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement. This, in turn, drives organic traffic to your website. It maximizes the visibility of shared content. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. How can you avoid becoming one of those?

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Google recently moved all websites to mobile-first indexing. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Martech

OCTOBER 13, 2023

When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. A campaign in Australia for Tourism Tasmania showed 31% lift in website visits. Real-world experiences and out-of-home advertising gain a second life of exposure on social.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

ClearVoice

OCTOBER 14, 2022

The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). Aligning content with customer personas and journeys ( Digital Agency Network ). Measure the ROI of content marketing initiatives ( Digital Agency Network ). 97% of bloggers promote their content using social media ( Statistica ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. The right content curation strategies can increase website traffic and help boost rankings quite effectively. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

SmartBug Media

MAY 6, 2020

You can set up retargeting on these networks by placing a tracking pixel on your site. Just like you create call-to-action (CTA) buttons for your website, create high-quality ads that encourage users to come back to your site to download your latest offer. Social Ads. Social media ads were a gold rush for marketers in 2015.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 98

Social Media Features Media Curation 98

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Contently

OCTOBER 14, 2020

Inspired by an article in National Geographic, my approach celebrated how Bhutan was far off the beaten path, each ad highlighting a local distinction. 2000 was a newsstand of brochure-rich websites, heavy on information and light on fun. To see his picture, the audience had to visit to the website. The early Web circa.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Trade Press Services

SEPTEMBER 18, 2023

Google Analytics Google Analytics is a top tool for measuring website performance. These specified alerts can be a helpful social listening tool for mentions of your brand, but also offer an automated way to maintain a pulse on the market by tracking keywords related to your industry, network and competition.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Contently

JUNE 16, 2022

For example, last year, Senators Amy Klobuchar and Ben Luján introduced the Health Misinformation Act of 2021 , which seeks to hold companies like Facebook and YouTube accountable for allowing health misinformation to spread. Or are you quoting an article quoting a tweet quoting a meme? Be your own fact-checker.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

ClearVoice

JUNE 22, 2021

Continue your thought by sending people to articles that might spark further conversation. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. Here are just a few of the reasons you might use links: Source attribution.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Stevens & Tate

SEPTEMBER 20, 2023

But marketing is broad and relies on several networks, platforms, and systems. Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

SocialPilot

JANUARY 14, 2024

There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. Only 1 million users have published an article on LinkedIn. About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Go Beyond SEO

MAY 31, 2018

LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Promoting your LinkedIn Company Page is easy by adding the LinkedIn widget to your email signature, on your website, in blogs and any other marketing materials or sites.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Drive more traffic to your website.

Social Media 91

Social Media Brand Identity Branding Media 91

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Social media has completely changed how organisations interact with their customers, and B2B enterprises are no different. Embrace the social media wave and reap the rewards. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62