Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. For more evidence supporting personalized marketing, check out the following article: 26 Personalization Statistics for the Modern B2B Marketer. It’s no secret, data has revolutionized marketing. Build a well-rounded team.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Zoominfo

SEPTEMBER 17, 2018

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Listen here. 5. Copyblogger FM. Go have a listen!

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

SmartBug Media

AUGUST 31, 2022

MarketMuse is an AI-powered content platform that analyzes millions of articles, uncovering content gaps and opportunities to help content creators craft high-quality content that delights customers and impresses search engines. Social Media Tools. Of course, organic traffic isn’t the only way to attract your audience.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Zoominfo

OCTOBER 4, 2018

If you work in marketing, you’re already aware of the most common essential roles—social media managers, content specialists, email marketing managers, etc. Tip: Success as a customer experience expert requires strong communication and analytical skills—but above all else, it requires a deep understanding of your target customers.

Work Management 187

Work Management Paid Search Agency Marketing Management Zoominfo 187

Zoominfo

JULY 11, 2018

60% of B2B marketers measure success with web traffic, while 51% use sales lead quality, and 45% use social media sharing ( source ). 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ). Social Media. B2B Content Marketing Challenges.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Rev

JANUARY 18, 2023

For instance, you might drive demand with content marketing or social media campaigns. For example, you might create blog posts, whitepapers, infographics and social media posts. These channels may include your website, email marketing, paid advertising, social media and events. We’ll discuss that soon.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Zoominfo

OCTOBER 1, 2018

Ask yourself—would you rather create content that generates immediate traffic and then fades into obscurity, or sustainable content that continues to generate traffic long after it’s published. Decaying content, on the other hand, is content that sees visits decline over time never exceeding initial traffic numbers.

Zoominfo 200

Zoominfo Content Lead Scoring Lead Ranking 200

Zoominfo

JULY 30, 2018

Get started with six handy tips: Write list posts: Research shows list posts generate more backlinks than other content formats ( source ). Make content easy to share: Include sharing buttons on your webpage to make it easy for users to share via email or social media. How to Boost Organic Traffic to Your B2B Blog.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Zoominfo

JULY 24, 2018

Build an employee advocacy program: Encourage existing employees to use their personal social media profiles to share relevant business-related content, such as breaking news, new job openings, or recent blog posts. Which keywords bring in the most traffic to your job postings?

High Quality Lead 172

High Quality Lead Zoominfo Lead Scoring Lead Ranking 172

Zoominfo

MARCH 12, 2019

Create a blog post out of actionable speaker tips. Then, produce a blog post that features and expands upon these tips. And, it’s no secret that infographics are one of the most effective forms of digital content: An infographic is 30 times more likely to be read than a text article ( source ). Hop on the podcast bandwagon!

Webinar Metrics 214

Webinar Metrics Webcast Broadcasting Zoominfo 214

Zoominfo

AUGUST 21, 2018

Publish sections of your infographic across social media to drive traffic back to the full version. 2. Social Graphics. It’s no secret, images—particularly those containing quotes, statistics, and facts—perform well on social media. One easy way to do this is by creating list articles.

B2B Marketing 169

B2B Marketing B2B Paid Search Agency Content 169

Zoominfo

MARCH 21, 2018

When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. Here’s an example from our own blog— 8 Social Media Mistakes Marketers Should Avoid. Infographics.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Vidyard

JANUARY 6, 2022

Social Media Video Statistics 3.1 Relevant Article, Comment, or Post ‘Hover’ 2.4 Sharing a Content Asset, Article, or Blog Post 2.10 How Long Should Videos Be on Social Media? Goal: Drive More Traffic 7.2 Tips for recording one-to-one candidate videos: 3. Steal These TikTok For B2B Tips 1.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

OutboundView

SEPTEMBER 20, 2018

If we can tell a company isn’t getting any inbound traffic, that tells us that the target needs outbound marketing. Best case, your buyers are on one of the subscription services such as Zoominfo or DiscoverOrg. Here are some tips to help you be more effective in your outreach: Email. Social Media. Direct Mail.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Zoominfo

AUGUST 7, 2018

Use these integration capabilities to pull quick reports directly into Slack and send instant updates on campaign performance or web traffic. This web application leads you to the latest online content, most-shared articles, and key influencers around specific topics and keywords– a neat way to find new content ideas.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Use these integration capabilities to pull quick reports directly into Slack and send instant updates on campaign performance or web traffic. Let’s explore some of our favorite market intelligence tools: ZoomInfo We might be biased here, but ZoomInfo’s market intelligence platform gives marketers a strategic advantage over their competitors.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy.

Ning 40

Ning Paid Content Facebook Sales Management 40

Vidyard

FEBRUARY 2, 2021

Social Media Video Statistics 3.1 Relevant Article, Comment, or Post ‘Hover’ 2.4 Sharing a Content Asset, Article, or Blog Post 2.10 How Long Should Videos Be on Social Media? Goal: Drive More Traffic 7.2 Tips for recording one-to-one candidate videos: 3. Steal These TikTok For B2B Tips 1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Tips for recording one-to-one candidate videos: 3. Advanced Tips for How to Make a Recruiting Video 6. Steal These TikTok For B2B Tips 1.1 Social Media Video Statistics 3.1 Pro Tips for Sales Videos 1. Social Media 4.4.1 Tips for Managing a Dispersed Workforce While Remote 5.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65