The Point

OCTOBER 7, 2014

Ready to take the plunge into Social PPC? Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Facebook generates so much traffic that impression and click volume can be relatively easy to come by compared to LinkedIn and Twitter.

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The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. BONUS TIP: 11.

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The Point

NOVEMBER 28, 2011

Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message. Make the requirements simple: say, a 200-300 word article every 6 weeks. Use Google Alerts, social media, and your PR agency to help spot potential topics.

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The Point

FEBRUARY 8, 2011

In addition to tips, ideas, and opinions from some of the brightest minds in social media, the report also includes links to more than 60 articles and blog posts about blogging strategy, tactics, and best practices for B2B Marketers. My contribution is reproduced (with permission) below.

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