KoMarketing Associates

JUNE 7, 2018

For instance, covering the same topic of “greenhouse gas emissions” in three different articles that essentially take the same approach is not going to hold your audience’s interest. If they pick up on the fact that all your articles are going to say the same thing, they aren’t going to come back to read more.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MARCH 29, 2018

Pro Tip: Run competitors’ sites to see where they are getting inbound links from and what their top pages are. Pro Tip: Technical findings can seem overwhelming, whether due to the amount and/or complexity of updates required. This infomation can uncover new link building opportunities and potentially harmful links.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Final Thoughts.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1. Don’t be Afraid to Talk about Your Services. Create CTA Banners.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Organic search engine traffic. Percentage of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 29, 2015

I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015. 5 Essential Tips to Consider before Boosting a Facebook Post by Mike Pickowicz. Final Thoughts.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

NOVEMBER 24, 2015

If you have not already engaged in a blogging initiative, or are looking to re-evaluate the objectives in your existing program, here are ten reasons B2B blogging could be important for achieving your goals with SEO, social media, and online marketing in the new year and beyond. Related Blog Posts & Articles.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

OCTOBER 9, 2018

In addition to the book, the author also has a website with more resources and tips. This can show you which of their blog posts performed well on social media, which is a good indicator of what might be popular with your own audience. Social media. Competitor Research Tools.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

MAY 14, 2019

Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. HTML titles appear as the titles in search engine results, as well as default titles for bookmarks and social media shared assets (Twitter, Facebook, etc.). Avoid URL Changes.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 2, 2013

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. The 5 Worst Stereotypes about Social Media Managers – Michelle Kraker, IMA. While not nearly as talented as Rachel Veznaian , I used to be a social media manager at my previous job.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

OCTOBER 24, 2017

That link serves as a place for readers to click through to learn more about the author or follow them on social media. BONUS TIP #1 : Michael Smart (a media relations wizard) suggests a simple habit to adopt to start building these relationships. Here’s an excerpt from his newsletter: So here’s the secret….

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

JULY 18, 2017

While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. You will be presented with a number of “long-tail” keyword phrases that relate to the theme.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

JULY 16, 2015

No one wants to read a blog or an article that sounds boring or tedious and – let’s face it – no one will. Decide who you are,” recommends David Drickhamer in a CMI article on impactful writing. Whatever it is you determine you’d like to measure in Analytics (traffic and time on page, referral traffic, etc.),

Content 120

Content Marketing Analytics Tools PR Analytics 120

KoMarketing Associates

DECEMBER 27, 2012

I love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. 21 tips from 21 different people and they are all pretty good.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

DECEMBER 5, 2013

Even if you aren’t chosen to speak, you can take your pitch and turn it into a blog post or article. Tip: If you don’t see volunteer information, email a conference organizer and let them know you’d like to help. One of the amazing things about social media is the ability to immediately connect with people all over the world.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

MAY 15, 2014

One of the tasks we have as a content team is to execute timely, relevant industry news articles for our clients. While every client is different, we have a basic framework in place for creating news articles from start to finish, which ultimately results in getting our news buzzing within the appropriate industries.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Not an article per say but a Twitter update that inspired me. From Jeremy Krantz.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

KoMarketing Associates

OCTOBER 22, 2019

Smartphones now have the ability to shoot high-quality HD or even 4K videos, which can be shared instantly via social media or sent via the cloud to a video editor to polish and prepare for publication. Here are six best practices and useful tips to B2B video marketing. Create Content People Are Interested In.

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

KoMarketing Associates

SEPTEMBER 18, 2018

For this reason, I’ve assembled a list of five tips that will hopefully assist you in creating B2B tech content that pulls in the audience and converts. Social Media. When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. Expand Your Channels List. Whitepapers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

MARCH 12, 2015

And in Holger Schulze’s 2014 B2B Content Marketing Trends Report , LinkedIn tops the list as the most effective social media platform for delivering content. I’ve considered this factor when deciding what third party articles I’ve wanted to place in my experience and summary sections as well. Abbi Whitaker.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

JANUARY 24, 2017

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. How do you know if your landing pages are high quality?

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JULY 1, 2016

Featuring a single track of vetted, keynote-style presentations given by industry experts and several networking opportunities, the event left us excited about the future of search and eager to put all the expert tips we’d heard into practice at our organization. Phoebe Fasulo, Online Marketing Strategist. Make the Most of Reddit.

Search Marketing 123

Search Marketing Peer-to-peer Work Management Marketing Management 123

KoMarketing Associates

JUNE 30, 2016

Featuring a single track of vetted, keynote-style presentations given by industry experts and several networking opportunities, the event left us excited about the future of search and eager to put all the expert tips we’d heard into practice at our organization. Phoebe Fasulo, Online Marketing Strategist. Make the Most of Reddit.

Search Marketing 120

Search Marketing Peer-to-peer Work Management Marketing Management 120

KoMarketing Associates

MAY 31, 2018

Let’s review some of Quora’s targeting options (with some pro tips!), When to use it : This option is awesome for capturing top-of-the-funnel traffic. Pro tip : Exclude questions that are irrelevant to your brand, product, or service. ad formats, advertising terms, weaknesses, and more: Targeting Options. Ad Formats.

Top of Funnel 187

Top of Funnel Ads B2B Marketing Funnel Advertising 187

KoMarketing Associates

JULY 2, 2015

What happens from the moment you first see a headline to time you share it across social media platforms? When comparing different content types like video posts, infographics or how-to articles, you can see what formats are getting the most traction. What actually encourages people to share content? Test Different Styles.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

FEBRUARY 26, 2019

Essentially, you put in a topic or keyword and it will show you the most popular articles calculated through social media shares on that specific topic. Bonus tip: If you have the Chrome plugin it also works with Google Mail to flag any errors in your emails as well.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

JANUARY 11, 2018

But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. Businesses can get in the action too! Video is also a good choice for events.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252