Article and Social Media - B2B Marketing Zone

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. New Social Sites Cater to People of a Certain Age by The New York Times Noting that Web 2.0

Social Media

Social Media Web 2.0 Digg Social Marketing

Social Media Ostriches

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites."

Social Media

Social Media Media Web 2.0 Tagging

Social Media - Expertise Without Experience?

WebMarketCentral

APRIL 15, 2009

When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure."

Social Media

Social Media Web 2.0 Media PR

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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The 4 C's of Social Media

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent.

Social Media

Social Media Web 2.0 Media Wiki

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

OCTOBER 12, 2009

While Google and social media are two separate entities, they are closely intertwined. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Social Tagging.

Social Media

Social Media Web 2.0 Google Media

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

Social Media

Social Media Social Marketing Web 2.0 Paid Search Agency

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

High Points on the Social Media Landscape

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media

Social Media PageRank Digg Wikipedia

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing?

Social Media

Social Media Social Marketing Web 2.0 Forrester

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

Social Media

Social Media Optimization Digg Web 2.0

Using ALL the Tools of Social Media Optimization

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

Social Media

Social Media Wiki Optimization Digg

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Linkbait

Linkbait Social Media Ning PageRank

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media

Social Media Optimization Linkbait Media

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Indeed, it is currently the reigning champ for promoting many types of Websites.

Small Business Marketing

Small Business Marketing Social Media Wiki Wikipedia

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

OCTOBER 27, 2008

Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? Exactly how helpful is online video as as search marketing tool? so far in 2008.

Social Media

Social Media Web 2.0 Optimization Media

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups.

SEO

SEO SEM Work Management Thought Leadership

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.

Adwords

Adwords Paid Content SEM Google

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

FEBRUARY 20, 2008

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. and "What are best ways to communicate my brand message?" Organic SEO vs. PPC?

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts.

SEO

SEO Wiki Best Practices Allocation

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

NOVEMBER 18, 2009

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. They have many options on where to publish, but trade publications, with their focused audiences, have the opportunity to stand out as premier publishing venues.

Social Media

Social Media Aggregators Thought Leadership Media

Social Networking or Social Notworking?

WebMarketCentral

JUNE 22, 2009

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. These remind one of the link-baiting SEO is dead articles that pop up periodically.

Social Networks

Social Networks Web 2.0 Thought Leadership Tagging

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. It’s all about the engagement."

Twitter

Twitter Web 2.0 Marketing Analytics Tools Tips

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. tags: best SEO articles, Matt Cutts, Eric Enge, SEOmoz, Brent D.

SEO

SEO Microsite Best Practices SEM

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing. Like KickApps, Ning is a social networking platform. Ning Marketing 2.0

Web 2.0

Web 2.0 Ning Wiki Enterprise Management

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. Another executive acquaintance has things a bit worse.

Work Management

Work Management Jigsaw Wikipedia Digg

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

DECEMBER 28, 2009

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. In this article, Daniel Flamberg explains why he is "stumped and frustrated" by Twitter (maybe he needs to read Jason's post above?) What’s a Retweet?

Twitter

Twitter Tactics Web 2.0 Tips

Looking Back at 300: Top 10 Posts

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0

Web 2.0 SEM CTR Adwords

Best of 2007: Interactive PR

WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR

PR Web 2.0 Best Practices Blogger

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

DECEMBER 17, 2009

How does the increasing use of social media affect SEO efforts? Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Another excellent SEO post from Search Engine Land is The Evolving State Of Social Media & SEO.

SEO

SEO Marketing Analytics Tools Best Practices PageRank

Best of 2007: Web Analytics

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important? Read Dave's post to find out.

Analytics

Analytics Best Practices Blogger Banner Ads

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

NOVEMBER 16, 2009

Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?

SEO

SEO Forrester Best Practices Adwords

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? Thankful For PR 2.0

PR

PR Best Practices Blogger Copywriting

Best of 2007: Cool Online Tools

WebMarketCentral

MARCH 3, 2008

Firefox Extensions That Make Me A Better Marketer Blogger Mitch Joel of Twist Image provides his short list of favorite Fire Fox plugins for tasks such as checking site popularity, downloading video and tagging content on del.icio.us.

Tools

Tools Best Practices Web 2.0 Digg

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

NOVEMBER 3, 2008

Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. William Flaiz , VP of SEO at Razorfish , offers a guide to SEO for very large websites, from site architecture and internal linking strategies to social media and reputation management.

SEO

SEO Best Practices Enterprise Management PageRank

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results? For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn.

Traffic

Traffic Twitter Linkedin Web 2.0

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. The question now is.read the article! Why do PPC costs keep rising? How can you convert more clickers into buyers? technologies now mainstream? UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget

Marketing Budget Web 2.0 Research Paid Search Agency

4 Ways to be a Better B2B Twitterer

WebMarketCentral

JULY 21, 2009

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Two recent articles got me thinking about how to answer this question. Nobody wants to be a dork.

Twitter

Twitter Web 2.0 RSS B2B

Will Content Marketing Kill Trade Publications?

WebMarketCentral

NOVEMBER 9, 2009

Today, those vendors and users can publish their own content in blogs, article publication sites and elsewhere, without the need for a middleman. For example, this article on H1N1 and pandemic planning was self-published on a company site, drawing traffic through SEO and social media. Tags: Media. Advertising.

Marketing Management

Marketing Management B2B Thought Leadership Microsite Planning

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results?

SEO

SEO Best Practices Adwords Copywriting

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices

Best Practices Web 2.0 Paper SEM

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. So here are several more of the best SEO-related pieces from 2008 thus far. It's almost like a syllabus for your own self-paced interactive marketing guru course.

SEO

SEO SEM Best Practices Buzz

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Which commonly-held beliefs about Google's algorithm are true, and which are myths? What information should you include in a killer SEO proposal—and what language should you avoid?

SEO

SEO Marketing Proposals Best Practices PageRank

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

DECEMBER 18, 2007

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. Tag your content on social media sites.

PR

PR Social Networks B2B Tagging

WebMarketCentral

Best of 2007: News Articles on Social Media Marketing

Social Media Ostriches

Webinars

Trending Sources

Social Media - Expertise Without Experience?

Webinars

The 4 C's of Social Media

How to Use Social Media to Leverage the Power of Google

Best of 2009 (So Far): Social Media Marketing, Part 2

Best of 2008: Social Media Optimization, Part 3

High Points on the Social Media Landscape

Best of 2009 (So Far): Social Media Marketing, Part 3

Best of 2008: Social Media Optimization, Part 1

Using ALL the Tools of Social Media Optimization

Best of 2007: Blog Posts on Social Media Marketing

Best of 2008 (So Far) - Social Media Optimization, Part 1

The 5 Best Social Media Sites for Small Businesses

Best of 2008 (So Far) - Social Media Optimization, Part 2

Best of 2007: Articles and Blog Posts on SEO (Part 2)

Best of 2007: Articles and Blog Posts on Google AdWords

Best of 2007: Articles and Blog Posts on Strategy and Branding

Best of 2007: Articles and Blog Posts on SEO (Part 1)

How Trade Publications Can Capitalize on Content Marketing and Social Media

Social Networking or Social Notworking?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

Best of 2008: SEO Guidance, Part 1

Best of 2007: Web 2.0 Sites

Don't They Know Who You Are? Why Reputation Management is Critical

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

Looking Back at 300: Top 10 Posts

Best of 2007: Interactive PR

Best of 2009 (So Far): SEO Guidance, Part 3

Best of 2007: Web Analytics

Best of 2009 (So Far): SEO Guidance, Part 2

Best of 2008: Interactive PR, Part 2

Best of 2007: Cool Online Tools

Best of 2008: Random but Interesting, Part 2

Best of 2008 (So Far) - SEO Guidance, Part 3

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

Best of 2008 (So Far) - Web Marketing Research, Part 1

4 Ways to be a Better B2B Twitterer

Will Content Marketing Kill Trade Publications?

Best of 2008: SEO Guidance, Part 5

Best of 2007: Miscellaneous Marketing Stuff

Best of 2008 (So Far) - SEO Guidance, Part 2

Best of 2008: SEO Guidance, Part 4

4 Ways to Use Social Networking for B2B PR

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