B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. And, yes, this does work for B2B marketing!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 11, 2014

Everything is more visual on social media. So, if the article, video, slidedeck or whatever link you are posting has a nice image, make sure it shows. It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. Social Media/Web 2.0

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JULY 31, 2013

It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. So, for the foreseeable future (or until the next algorithm change) it’s time to add valuable content to your website and social media profiles.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

MAY 2, 2014

This is just one of many articles and blog posts calling for increased cooperation between the two executive roles. Their role now involves technology in the form of websites, content management systems, social media, big data and analytics. Social media requires both a use of technology and great marketing messaging.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) articles posted on the website, 4.) Use storytelling distributed on social media to “pull” buyers. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. At the top of the list for tactics used were 1.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 8, 2013

It tied what at the time appeared to be a weird new social media platform that only allowed 140 character messages to a marketing medium that we know – the radio. But then Google went into social media with Google+. Marketing Soapbox b2b marketing social media twitter' And it was true. It did an IPO.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

NOVEMBER 24, 2014

Follow some of your suppliers, customers and some industry media writers and their publications. You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Social Media/Web 2.0 b2b marketing social media twitter'

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? Note the link to a useful social media notification tool at the bottom of this post.). I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JULY 16, 2014

I also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” That’s a toolbox that doesn’t contain the most effective tools and isn’t competitive.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

JANUARY 5, 2012

See my post on this, What Do You Do When the Social Media Horse Has Left the Barn? ). We can now do this, thanks to social media. Below are some links to articles or studies that I found while pondering this topic. Forbes article The CMO Role: What A New Study Of Marketing Chiefs Suggests.

CMO 100

CMO B2B Marketing Qualified Leads Leads 100

B2B Marketing Traction

MAY 3, 2011

Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

MARCH 25, 2013

A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 21, 2014

I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ).

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

NOVEMBER 2, 2012

I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. Here’s a recent experience I had while on the website of a self-proclaimed “SEO expert” and “Top Social Media Marketer” I saw an offer for a list of top WordPress Plugins (see above).

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. If you have written some articles, write some more.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

AUGUST 16, 2013

Today getting found online is all about offering valuable content that is shared by others on social media. So beware SEO snake oil and start blogging, creating videos, posting articles and other helpful content for your audience(s). If you provide good content, people will read it, comment on it, and link to it.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. Use of images and substantial articles or blog posts are the new winners. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 9, 2014

Connect with industry thought leaders, editors at publications, potential partners on appropriate social media. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JULY 19, 2013

In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. We now have a great tool – social media – that provides a platform for this. Customers line up for new product releases and even tattoo the brand’s logo on their body.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

B2B Marketing Traction

AUGUST 15, 2011

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

OCTOBER 12, 2011

Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ). Here are some ideas: Blog posts. Press releases. Tweets, LinkedIn and Facebook status updates. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. 7 Tell-Tale Signs Your Competitor Is a Total Shmuck. They Will Steal Your Idea.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? The article is about Brickstream, a company that has in-store devices that analyze and reduce customer wait-time. 8 Social Media Marketing Ideas for Your Trade Show Exhibit. No problem. Trade Show Trends B2B Marketers Need to Know.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

JULY 2, 2014

I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Landing on a page that only contains text is not very appealing.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

FEBRUARY 24, 2012

This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

DECEMBER 15, 2011

This give you clues as to what media visitors to your site prefer and what topics are most popular. If an article you wrote gets tons of visitors, build on that – create a video or a more in-depth eBook on the same or similar topic. Re-purpose great content into multiple media formats and track the results.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

MARCH 29, 2012

A week later Joe sees an article that mentions the same software application. The marketing department also activates a drip campaign, via email and social media, to stay in touch with Joe. He thinks, “There might be some value in this company’s software application for my business.”

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MAY 17, 2012

Interact with them on social media as well as through traditional marketing channels. Other articles and information I found related to this topic that you might find helpful: Engagement: The Secret to Profiting From an Upside-Down Economy , by Chris Cottle, Allegiance, Sales & Marketing Management .

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Your Web Site Isn’t Sticky. What happens when a visitor comes to your site? Do they leave?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

MAY 3, 2012

Excerpts from whitepapers and articles that are re-written to be more conversational. Contact us today for more information about our blog and social media consulting and services. Company news with an explanation of what it means to employees, customers and the community. Content You Should Not Add to Your B2B Marketing Blog.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

FEBRUARY 21, 2013

Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! For more information, check out the discussion on the LinkedIn Strategies Group , as well as this Forbes article, Everything You Need to Know About LinkedIn Recommendations. How many LinkedIn recommendations do you think are ideal?

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

DECEMBER 20, 2013

An article in The Globe and Mail quoted an unnamed Blackberry stakeholder: “The problem wasn’t that we stopped listening to customers,” said one former RIM insider. “We believed we knew better what customers needed long term than they did.” “We do the fresh one, the best one, the cheapest one.”

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

SEPTEMBER 27, 2011

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. The answer is re-purposing. Repurpose the same content into a video.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

JANUARY 31, 2013

I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. See the article below; leave it to the ad industry to be skeptical! ). Articles about Vine. Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100