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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Customer Satisfaction. In addition to using NPS as a leading indicator, you can also use customer satisfaction scores like CSAT as lagging indicators in your business.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. You can measure the impact of your conversational marketing efforts with metrics like engagement rates, conversion rates and customer satisfaction scores. And the best part?

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. This could be sales targets, customer satisfaction scores, the number of sign-ups or engagement rates. Competitive monitoring helps you stay on top of this data at all times.

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How to Provide Best Real-Time Customer Support on Social Media in 2024

Valasys

The Growing Influence of Social Media and Messaging Apps in Shaping Customer Service Experiences Social media platforms like Facebook, Twitter, Instagram, and messaging apps like WhatsApp have become key places for businesses to talk to their customers. In contrast, slow responses can lead to missed opportunities and unhappy customers.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. Time is money, and constantly researching, sitting through articles and databases is very hectic. The platform searches Facebook, Twitter, LinkedIn, Instagram, and other social media content.

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Observations from NICE Analyst Summit: Better Together

Aberdeen

This article was contributed by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management. LinkedIn , Twitter. It also includes continuously analyzing interaction data to uncover automation opportunities to boost operational efficiency and customer satisfaction.

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7 Tips to Start a Career in Digital Marketing

Pam Didner

If you have chosen digital marketing as your career, then this article is for you. Although there are various sources of knowledge and information on the Internet, especially through articles and podcasts, it would be very advantageous to invest time in attending a seminar. Customer Satisfaction . Read blogs and updates .