Where is B2B data-driven marketing headed?
Biznology
APRIL 2, 2015
Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Save this article as a PDF. B2me,” is the appealing term for this direction coined by Joseph Puthussery of Cisco. What are your predictions?
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