Industrial Marketing Today

NOVEMBER 4, 2013

I can assure you this is not another post about sales and marketing alignment. I am sure you’ve read many articles about [.]. Please click on the headline to read the full article. Plenty has been written on that topic already. This is only a content summary. Visit my website for more content on industrial marketing.].

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Sales Qualified Leads Lead Ranking High Quality Lead Inbound Marketing 60

Industrial Marketing Today

FEBRUARY 19, 2016

They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. Please click on the headline to read the full article. This is only a content summary.

Sales Qualified Leads 60

Sales Qualified Leads Telemarketing Content Marketing Content 60

Industrial Marketing Today

SEPTEMBER 1, 2015

Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. Please click on the headline to read the full article. This is only a content summary. This is only a content summary.

Sales Qualified Leads 60

Sales Qualified Leads High Quality Lead Leads Lead 60

Industrial Marketing Today

SEPTEMBER 15, 2021

The pandemic has accelerated the trend towards online sales. Please click on the headline to read the full article. Industrial manufacturers and distributors are poised to dive right into e-commerce. According to. This is only a content summary. Visit my website for more content on industrial marketing.].

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Trends Automation Marketing Websites Product 145

Industrial Marketing Today

OCTOBER 7, 2013

However, most of the success is at the beginning of the sales pipeline or [.]. Please click on the headline to read the full article. Content Marketing Sales Strategies champion content Industrial Marketing pipeline acceleration sales pipelines' This is only a content summary.

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Content Marketing Content Marketing & Strategy Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 15, 2014

This is understandable since the sales pipeline needs to be full and active at [.] The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article. This is only a content summary.

Sales Qualified Leads 60

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Paid Search Agency 60

Industrial Marketing Today

JULY 23, 2013

Please click on the headline to read the full article. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' Sometimes I feel the same way [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Lead Generation 60

Lead Generation Marketing Leads Generation Leads 60

Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Please click on the headline to read the full article. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. This is only a content summary. This is only a content summary.

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Trade Show Content Marketing Content Course 139

Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. In this world the celebrated “solution sales rep” can be more of an annoyance than an asset. Source: The End of Solution Sales, Harvard Business Review – HBR blog).

RFP 60

RFP Peer-to-peer High Quality Lead Lead Ranking 60

Industrial Marketing Today

JUNE 22, 2020

I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines. Please click on the headline to read the full article. Your industrial marketing strategy may have changed recently because of the coronavirus. There is no getting around that fact. This is only a content summary.

Marketing & Strategy 155

Marketing & Strategy Marketing Strategy Marketing Marketing Websites 155

Industrial Marketing Today

FEBRUARY 24, 2012

However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. Google sales and marketing disconnect and you will find thousands of articles written on this topic. Inside Sales Manager – “Lead generation is outbound telemarketing and appointment setting for my sales people.”.

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 60

Industrial Marketing Today

OCTOBER 1, 2011

Then comes the silence because they are having trouble connecting the dots between inbound marketing and sales. This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

JANUARY 3, 2011

Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. A business blog will help you do all that but what about finding new leads and more sales opportunities? The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

FEBRUARY 24, 2014

Please click on the headline to read the full article. I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Great news, right? Not exactly and [.]. This is only a content summary.

Marketing Websites 60

Marketing Websites Process Design Content Marketing 60

Industrial Marketing Today

NOVEMBER 14, 2010

In most manufacturing and industrial companies, engineering, sales and marketing operate in their own silos, barely acknowledging each other’s existence. In his article “Engineers—re-engineer yourself,” published in the March/April 2010 issue of InTech, he wrote , “Engineering is a detail-orientated job. Hallelujah!

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

JANUARY 15, 2013

Please click on the headline to read the full article. There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

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Inbound Marketing Content Marketing Content Marketing & Strategy 60

Industrial Marketing Today

MAY 22, 2019

These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

Content Marketing 93

Content Marketing Content Paid Search Agency Marketing 93

Industrial Marketing Today

NOVEMBER 19, 2018

Lisa Murton Beets (@LisaBeets), Research Director at CMI said, “The data suggest that manufacturers have a way to go with putting the audience’s informational needs before their own sales/promotional message. […] The post Unique Challenges of Manufacturing Content Marketing in 2019 by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

MARCH 1, 2011

Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Let’s switch gears for a moment and think of it from a sales point of view. What does lead nurturing do for sales? Ah, we’ve achieved sales and marketing Nirvana! Builds trusting relationships with permission.

Lead Nurturing 60

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Industrial Marketing Today

OCTOBER 25, 2018

Probably the most common complaint I hear is, “We’ve been blogging for a while but haven’t seen any tangible results (leads, sales opportunities etc.).” Please click on the headline to read the full article. Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients.

Tactics 92

Tactics Content Marketing Content Marketing 92

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

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Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 22, 2018

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. Please click on the headline to read the full article. There is a big challenge faced by manufacturers of components targeting Design Engineers.

Sales Qualified Leads 64

Sales Qualified Leads Buy Marketing Qualified Leads Lead Ranking 64

Industrial Marketing Today

MAY 13, 2016

Industrial marketing precedes industrial sales. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish. Please click on the headline to read the full article. That is the reality today. This is only a content summary.

Paid Search Agency 60

Paid Search Agency Marketing Lead Generation Marketing Websites 60

Industrial Marketing Today

OCTOBER 24, 2016

They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Please click on the headline to read the full article. This is only a content summary.

Top of Funnel 60

Top of Funnel Content Marketing Content Marketing Funnels 60

Industrial Marketing Today

AUGUST 11, 2015

Sales are slow; you need to do something right now to make the phones ring. The directive comes from the top – add more sales people, start working the phones and drop those prices just to book orders. Please click on the headline to read the full article. This is only a content summary. This is only a content summary.

Business 60

Business Paid Search Agency Pricing Price 60

Industrial Marketing Today

FEBRUARY 16, 2015

Please click on the headline to read the full article. Content Marketing Sales Strategies Industrial content creation Industrial Marketing Marketing to engineers' The post Marketing to Engineers is a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Marketing & Strategy 60

Marketing & Strategy Paid Search Agency Marketing Marketing Strategy 60

Industrial Marketing Today

AUGUST 2, 2016

Arguments about quality vs. quantity tend to fall on deaf ears because these companies with long sales cycles need a certain volume of quotes to keep their pipelines full and active. Please click on the headline to read the full article. This is only a content summary. This is only a content summary.

Conversion 60

Conversion Content Marketing Sales Cycle Content 60

Industrial Marketing Today

JANUARY 5, 2016

It is a fact that today more manufacturers are using content marketing for increasing awareness (Branding), lead generation and sales. Please click on the headline to read the full article. by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Content Marketing 60

Content Marketing Buzz Content B2B Sales 60

Industrial Marketing Today

DECEMBER 4, 2015

Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. Please click on the headline to read the full article. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Marketing & Strategy 60

Marketing & Strategy Marketing Lead Scoring Lead Ranking 60

Industrial Marketing Today

NOVEMBER 14, 2013

Please click on the headline to read the full article. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing' It has a nice ring to it and IMO, [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

Forrester 60

Forrester Inbound Marketing Marketing & Strategy Marketing 60

Industrial Marketing Today

SEPTEMBER 3, 2013

Please click on the headline to read the full article. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign' The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary.

Marketing Websites 60

Marketing Websites Search Marketing Optimization Content Marketing 60

Industrial Marketing Today

MARCH 26, 2015

Please call 281.969.7514 and/or email us at sales(a)tiecas.com. Please click on the headline to read the full article. Our technical department is working on the issue and we’ll be back online soon. Thanks for your patience. The post URGENT! by Achinta Mitra appeared first on Industrial Marketing Today.

Email Marketing 60

Email Marketing Marketing Websites Paid Search Agency Content 60

Industrial Marketing Today

JUNE 4, 2015

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Please click on the headline to read the full article. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

Marketing Websites 60

Marketing Websites B2B Sales Studies B2B Marketing 60

Industrial Marketing Today

JUNE 18, 2015

Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article. This is only a content summary.

Lead Generation 60

Lead Generation Process Campaigns Paid Search Agency 60

Industrial Marketing Today

JANUARY 9, 2015

However, the same study also found that only nine percent can demonstrate how content marketing contributes to sales (ROI) [.] Please click on the headline to read the full article. The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing 60

Content Marketing Planning Content Inbound Marketing 60

Industrial Marketing Today

JANUARY 26, 2015

Many manufacturers are using content marketing but few consider it effective in generating leads that turn into sales opportunities. Please click on the headline to read the full article. Here’s another finding, according to [.] This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 60

Content Marketing Content SEO Organic Leads 60

Industrial Marketing Today

MARCH 16, 2012

For a real-life example of this lead generation disconnect, read my post, Manufacturers: Don’t Start a Lead Generation Campaign without Sales. Many of these articles include findings from research studies done by respected third parties. See my article, “Inbound Marketing Must Set the Table for Industrial Sales.”.

Lead Management 60

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 60