Remove sales

B2B Memes

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Editorial Wall, or Prison Wall?

B2B Memes

Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? (Note: By the term editor I mean any journalist, whether writer, reporter, or editor.)

Ethics 100
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Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake. AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”.

Ethics 100
Insiders

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Can Content Save Publishers? Only If They Wake Up

B2B Memes

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As a career editor I’m biased, but Franks’s analysis rings true.

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5 Things I Learned from Self-Publishing

B2B Memes

Armed with, say, Carla King’s excellent three articles on the topic in MediaShift , a helpful primer like Mark Coker’s Smashwords Style Guide , and just a dash of patience, even a motivated technophobe can overcome the modest hurdles involved. Multiple sales and distribution channels might be overkill. It’s really not that hard.

Amazon 100
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Are Publishers Afraid of Social Media?

B2B Memes

In his article, “ For Publishers, Who Are the Gatekeepers of Social Media? ”, Kinsman quotes Hearst’s Matthew Milner as asking whether all stakeholders should “be given the capability to tweet.” But why should a single department, whether editorial, sales, or marketing, “get the keys to the engine”?