KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Stevens & Tate

APRIL 24, 2023

While your ultimate goal, when it comes to marketing online, is to increase sales both in the short term and over the long term, increasing sales won’t be possible unless you generate leads. As such, the success of your inbound marketing efforts are going to revolve around your ability to generate new sales leads.

Lead Generation 69

Lead Generation Sales Leads Top of Funnel Generation 69

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. If you want to get traffic and increase conversions, cross-promotion and collaboration can help you get there. You can approach influencers to try your products and share their reviews on social media.

Traffic 97

Traffic Conversion Product Cross-Selling 97

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. The perfect tip for the perfect solution.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

seo.co

JUNE 13, 2022

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? If so, you need a solid lead nurturing strategy. Most leads won’t convert right away. This article will help you understand and apply these two important strategies. What is lead nurturing?

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helps people discover your brand through search engines and social media. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Stevens & Tate

OCTOBER 5, 2021

Social media is a necessary part of advertising online. Here are some tips and strategies to help you refocus your campaigns, create stronger goals, and implement a tracking schedule, so your social media efforts will be successful. Social Media Goals. Tracking Social Media Performance.

Social Media 79

Social Media Media Paper Sales Qualified Leads 79

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Anyword

SEPTEMBER 29, 2022

Boosting sales and leads to your site never follows a black-and-white pattern. So, when deciding where to invest your money, how do you decide between traffic or conversions? Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. Well, increased organic traffic doesn’t happen overnight.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Sprout Social

NOVEMBER 23, 2022

As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. 10 tips to master advocacy on LinkedIn.

Linkedin 114

Linkedin Paid Content Tips B2B Thought Leadership 114

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals. Identify content opportunities.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. Schema helps search engines crawl your website.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Email marketing works because it exists as a direct and highly personalised channel that allows you to engage with your audience, nurture leads, and drive sales.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. We’re going to look at 15 important metrics later in this article. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Marketing Insider Group

JULY 6, 2020

If you want to up your LinkedIn game and start seeing results, you need to follow these top tips for LinkedIn Marketing success. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation. The same should be true of your social media pages.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Optinmonster

MARCH 21, 2024

In this article, I’ll show you how to collect customer feedback to get the insights and metrics you need to create a flawless user experience. These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. First, create a feedback popup survey, as I showed you in the 1st tip.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

BenchmarkONE

OCTOBER 22, 2020

Your business cannot thrive unless you have a steady stream of leads coming in. You need leads to feed your inbound marketing strategy, and the more you have, the more chances you have to convert those leads into paying customers. . Lead generation will always be a contributing factor to your businesses’ success.

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Nearly 50% of content produced by B2B marketers is focused at the top of the funnel, which begs the question: what about the middle or bottom of the sales funnel?

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. Many businesses are under utilising the value of a strong social media strategy or simply fail to appreciate its high potential. The importance of social media engagement.

Social Media 52

Social Media Paid Social Agency Media B2B Thought Leadership 52

Webbiquity

NOVEMBER 29, 2019

The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. If done right, you can sustain that traffic for years or more.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. And yes, while niche content traffic may be low, conversions can be high. Get more leads.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . One of the most important functions of marketing is to get leads to your sales team—but not just any leads. Here’s what they said: 1.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Optinmonster

FEBRUARY 2, 2024

In this post, I’m going to cover some awesome ways you can use social media and your existing website to grow your email list for free. Throughout the article, I’ll be talking a lot about CTAs (calls to action). With these tips and your killer content , your list will be thriving in no time.

Ad Building 82

Ad Building Paid Search Agency Social Media User-Generated Content 82

Launch Marketing

APRIL 20, 2022

Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing. Jon shares all the latest trends and interesting articles from third-party sources. With his insightful tips on B2B marketing and SEO, his Twitter is a must-follow. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Optinmonster

OCTOBER 31, 2023

Why Headlines Matter Key Components of a Great Headline Types of Headlines and Their Uses Best Headline Examples for Different Niches How to Start Writing Your Own Headlines Tips and Best Practices for a Catchy Headline Why Headlines Matter The online world is saturated with content. Misleading headlines can lead to high bounce rates.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Optinmonster

DECEMBER 28, 2023

And with marketing tools and social media management tools , connecting with similar companies is much easier. This collaborative nature often leads to more authentic and engaging marketing efforts. Increased foot traffic for both of us, with minimal marketing spend. All you need is a good idea and a good product.

Promotion 80

Promotion Cross-Selling Bundling Advertising Agencies 80

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Optinmonster

FEBRUARY 2, 2023

Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate.

Conversion Rate 95

Conversion Rate eCommerce Conversion Tips 95

SmartBug Media

MARCH 19, 2021

The blog is divided into four main categories—marketing, sales, service, and website—and keeps marketers in all roles at the forefront of inbound marketing trends and best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Seth Godin. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Stevens & Tate

AUGUST 28, 2023

Through the use of digital marketing strategies, you can build awareness of your ecommerce page as well as generate more traffic. Thereby, you can improve your chances of closing sales. Establish a presence on several social channels and use analytics to determine which platforms are successful and which aren’t.

eCommerce 69

eCommerce Effectiveness Mobile Advertising Marketing & Strategy 69

EveryoneSocial

NOVEMBER 28, 2017

Employees + Social Media Marketing. By now, most business should value and recognize the importance of their brand actively engaging in social media marketing. Any marketing strategies that do not value the importance of social media are truly missing out. Have a clear and accessible social media policy.

Social Media 104

Social Media Activities Social Marketing Work Management 104

Optinmonster

APRIL 15, 2023

Despite having healthy traffic on your website or a remarkable landing page, are you still struggling to hit your revenue goals? If yes, then your lead quality could be the main culprit! The quantity of your leads does not guarantee success. The quantity of your leads does not guarantee success. What Is Lead Quality?

Lead Scoring 58

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 58

BenchmarkONE

JANUARY 26, 2021

The end of a year — and the start of a new one — always puts sales top of mind. 2020 was rough, and many small businesses didn’t meet their sales and marketing goals. 2020 was rough, and many small businesses didn’t meet their sales and marketing goals. Tap Into Your Existing Customers. Happy customers are the best customers.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74