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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I found this to be a very useful article as it makes you think outside the box.

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A Time To Lead With Purpose And Humanity” & Other Articles from Kevin Jordan

Biznology

Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. Defer to expertise / those closest to the work (or activity). ” Really stunning.

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10 Most-Read Sales Articles of 2018

Zoominfo

So the question is – where do we find the inspiration to climb out of these sales motivation slumps? It’s common knowledge that working in sales is hard. Have you ever wondered, “If I’m working as hard as before, why I am accomplishing less?” If you answered yes to the questions above, your sales process may be out of date.

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Tips for writing guest articles

SmartBrief - Marketing

While these articles tend to be non-promotional in character, they enable authors to display their expertise, thereby building their credibility and authority. By contributing guest articles, you demonstrate that you are on the cutting edge of your industry and cultivate trust with customers.

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10 Most Popular Marketing Articles of 2018

Zoominfo

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Nothing captivates an audience like a great story– no matter what industry you work in. No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business.

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How You Can Write a Good Knowledge Base Article

Salesforce Marketing Cloud

We’ve found that 59% of customers prefer self-service tools for simple questions and service issues. Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. What is a knowledge base article? They can find what they need at any time (even at 3 a.m.),

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Convert articles and blog posts to video

Biznology

” is a question they get a lot. . Convert articles and blog posts to video. The same is true for articles like research reports and white papers. This was pointed out to us by a client for whom we’ve converted articles into videos: published articles have already been blessed by the appropriate authorities.