The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. More recently even Twitter mascots have been showing up as a company’s public face.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

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The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 7, 2011

It’s a story worth reading, but since you may not have access to HBR (the article above requires subscription), here’s a summary. Building products that sell themselves is a neat idea and had worked well for GE for years. Turning marketplace insights into untested products, services, or solutions. The Integrator.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

SEPTEMBER 12, 2011

To avoid excluding people without smartphones or those without a reader app, then provide other ways for them to respond to ads, or find out more about products. &# – eConsultancy. But the not so surprising result from the survey was that when using QR codes, it really comes down to the Landing Page. How Good is Your Landing Page?

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

The Effective Marketer

SEPTEMBER 20, 2010

Sources for more info on this story are: Creativity Online article, F*ck Smaller. Marketing News article, Marketing Across the Americas (requires login). Sometimes going against established “best practices&# may pay off. Make the Logo Disappear. Marca del Gol post, Second Phase of Invisible Advertising (in spanish).

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JANUARY 31, 2012

See Brad’s bio at the end of the article. Facebook as a place for customers to upload photos of themselves using the product. Facebook to provide in-depth information on its products and solicit feedback. Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

APRIL 6, 2011

Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Let’s apply them to marketing, shall we?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JUNE 29, 2011

A recent MarketingProfs article, Is Tradeshow Marketing Dead? The goal is to get everyone on the same page and be productive once the show starts. That’s a great opportunity for marketers to get to know the target market better and listen first-hand to what customers have to say about the company, product, and competition.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

JANUARY 24, 2012

Creating blog posts, writing articles, shooting videos take time and effort. Any other typical reasons I missed? You have probably heard (or thought yourself) a few more, I bet. A Simple Content Marketing Strategy. Yes, creating content is difficult. BUT (a big but for sure) you’ve gotta start somewhere!

Content Marketing 100

Content Marketing Planning Copyright Content 100

The Effective Marketer

JANUARY 26, 2012

The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections.

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. How is it that your product or service will benefit me? That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 6, 2009

He says “listen first, speak last”. Good listeners will be better at understanding what needs to get done and will be more effective. So if you are ready to becoming an effective marketer, master these 8 principles (see previous posts for the other seven principles) and you will be one step ahead of the competition. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

SEPTEMBER 27, 2010

2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MARCH 12, 2009

Unless you know what the meeting if for, you won’t be prepared for it, and you won’t have a very productive meeting. The more prepared you are, the more productive your meeting will be especially if you’re running the show. Unproductive meetings are a drag on your time and therefore on your ability to be a better manager.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. Actually, most of the businesses these days are not selling one product. They are selling different products for diff. I usually keep on trying the products of the different companies.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO ! United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ United States License. United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

FEBRUARY 25, 2009

That’s the core of getting stuff done and being productive. Fourth: Prioritize Your Tasks Where some of the productivity systems fall apart is on the prioritization part. This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

JULY 28, 2015

Train sales reps on value, not on product features. In fact, sales presentations were ranked top next to analyst reports and followed closedly by case studies and articles/publications. Is your content focused on promoting the product features or in showing value? Train sales reps on value, not on product features.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

DECEMBER 8, 2011

You have your logo, your tagline, your website… but how about product packaging, brochures, and holiday cards? The back of the fence (this is a Steve Jobs analogy, about what goes inside your product or at the back of the fence where people usually don’t even look). Check out the full article here: [link].

Touchpoints 100

Touchpoints Brand Identity Branding Newsletter 100

The Effective Marketer

FEBRUARY 7, 2012

See Lior’s bio at the end of the article. In addition to their name, email and other contact info, you ideally should know at least some about their interests, especially if you’re in a business that has a variety of products catering to many different types of customers. Note: This is a guest post by Lior Levin.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

JULY 5, 2009

Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. For a nice article about features and benefits, check out Michael Fortin. Avoid confusion later by spending some time deciding it now. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2011

Very helpful article. Like Be the first to like this post. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures. Keep going! Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

AUGUST 18, 2011

and even if only mentioned during lunch with friends when you say “oh, and I just read this interesting article that talks about…”. Even if only internally in your company. Even if only when you call a friend and say “hey, check this out!” Getting Read and Getting Shared. Besides being simple and timely, great content has a third element.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100