B2B Memes

JANUARY 20, 2011

In his article, “ For Publishers, Who Are the Gatekeepers of Social Media? ”, Kinsman quotes Hearst’s Matthew Milner as asking whether all stakeholders should “be given the capability to tweet.” It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it.

Social Media 100

Social Media Media Conference Social Marketing 100

B2B Memes

DECEMBER 7, 2011

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs. It’s also to keep editorial out of the business side.

Marketing Report 100

Marketing Report Organization Content Marketing Business 100

B2B Memes

SEPTEMBER 1, 2010

Now that I’ve seen Paper.li , a new Web-based product similar to Flipboard, I think I can hear the nail being firmly hammered into NNW’s coffin. Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend.

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

MARCH 12, 2010

In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. It answers legitimate questions and serves real needs.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

SEPTEMBER 29, 2011

Related posts: A Lesson from the Digital Productivity Terrorists. Rethinking the Article as the Basic Unit of Journalism. But there is at least one positive step they can take: vow not to misuse the concept of entrepreneurial editors. Digital Drudgery and Second-Stage Shovelware.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

JANUARY 27, 2011

Early in my career I was the editor of an industrial product tabloid magazine. Consisting almost entirely of brief descriptions of new products, it was scarcely a glamorous publication. Though many of the products we wrote about were mundane, we made sure the descriptions were readable, accurate, pertinent, and objective.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

DECEMBER 15, 2011

Ideally, reporters should become the employees who do more than research and write articles. They should also be hell-bent on providing stories and articles that help their readers or viewers do their job better, rather than sell them some product or service at every turn.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

JUNE 24, 2011

A recent example, for me, is Frédéric Filloux’s critique earlier this month of a Jeff Jarvis blog post on the status of the article in journalism. To be a productive writer, you need a tolerance for innocent slip-ups. For the reader, they are indications that the writer’s argument might not be trustworthy. I don’t recommend it.

Class 100

Class Press Opinions Paper 100

B2B Memes

OCTOBER 19, 2011

When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. There’s nothing new about needing to comprehend the means of your production in order to perfect your message. This is impossible. I’ll never get this.”

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

FEBRUARY 1, 2012

Now Zarella notes that the optimum number of daily tweets appears to be 22 (and can it be sheer coincidence that the the wily and ultra-productive Mark Schaefer tweets exactly—you guessed it—22 times per day?). Realistically, I will never hit that level. It’s just not in me. But 10 tweets a day should be doable. But that may be OK.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

JULY 14, 2010

In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? If you balance crowd-sourced feedback with the content creator’s point of view, you’ll have a productive conversation. But if the crowd takes precedence, it may simply replace content’s individual vitality with the bland mean.

Curation 100

Curation Tagging Search Marketing Media 100

B2B Memes

OCTOBER 4, 2012

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. It is now a constantly shifting group of people that changes with every new article and every new keyword. So who are you trying to reach, and why?

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information. It is now a constantly shifting group of people that changes with every new article and every new keyword. So who are you trying to reach, and why?

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

AUGUST 12, 2011

A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. “In Tweets or retweets that link to the editor’s own articles or other content from the publisher’s brands. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 8, 2011

The world has changed and seeing people clinging defiantly to journalistic structures that were products of the print process—the inverted pyramid news story, and the 1000 word plus feature—as the only methods of journalistic expression is a melancholy call-back to King Canute. Journalism, Aggregation, and Doing Things with Words.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100