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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.

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2023 in review: Our 10 top articles on CDP

Martech

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. How to make AI-driven segments work in composable CDPs by Craigh Schinn. Here are three ways to make it work.

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2023 in review: Our top 10 articles on marketing automation

Martech

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. AI-powered marketing automation: How to make it work for you by Greg Kihlstrom. AI marketing automation: How it works and why marketers should care by Milton Hwang. Business email address Subscribe Processing. Get MarTech!

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. Equipment: This can include machineries, accessories, apparatus, instruments, components, manufactured articles, and parts. Sales contracts are vital to completing any business transaction.

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Real-time vs. batch-based CRM data processing: Key considerations

Martech

When it comes to CRM systems, companies can choose to process customer data in real time or batches. This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Afterward, you can leverage them in your campaigns.

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Streamlining Your Sales Process

SmartBug Media

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. A streamlined sales process can help define who does what and get both teams in sync. Building a sales process can be challenging.

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