Writing on the Web

OCTOBER 28, 2015

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. Share with readers what outcomes your clients achieved.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. What sealed the deal? The testimonials from other subscribers.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

OCTOBER 30, 2013

Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. I love video. You know what else I love?

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

MARCH 27, 2013

Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Excellent products and services that deliver much more than expected, worth the price.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100