The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Let’s apply them to marketing, shall we?

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The Effective Marketer

FEBRUARY 6, 2009

He says “listen first, speak last”. Good listeners will be better at understanding what needs to get done and will be more effective. So if you are ready to becoming an effective marketer, master these 8 principles (see previous posts for the other seven principles) and you will be one step ahead of the competition. United States License.

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The Effective Marketer

SEPTEMBER 27, 2010

2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. Spreadsheets abound, and ideas flow. A great marketing plan is created!

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The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO !

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The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

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The Effective Marketer

AUGUST 30, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out. United States License.

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The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ United States License.

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The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. United States License.

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The Effective Marketer

MARCH 12, 2009

Reply Geena Murphy says: May 20, 2009 at 6:48 am I must say great article and well thought of as some time management articles are the same but this was a good solid read! Like Be the first to like this post. here to read the rest: Better Time Management with Smart Calendars « The Effective Marketer Mail this [.]

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The Effective Marketer

FEBRUARY 25, 2009

If you want to know more about processing emails, getting your inbox empty, and working more productively you should definitely check out 43Folders and their “ inbox zero ” series of articles and a great Primer on the GTD system is the blog post at 7Productions. Next : Is your calendar working for or against you? United States License.

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The Effective Marketer

DECEMBER 8, 2011

Price change letters/ renewal notices. Check out the full article here: [link]. This means every place where someone will see your company (or read about it) should have the same consistent message, look and feel. So what are the 12 touchpoints? They are: Packaging. Packing Slips. User guides. New business proposals. Search ads.

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The Effective Marketer

JULY 28, 2015

In fact, sales presentations were ranked top next to analyst reports and followed closedly by case studies and articles/publications. Some will pitch the technology, others will go strong on pricing, some will focus on dissing competitors… it never changes. How do you get to see ‘sales presentations’? By engaging a sales rep.

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The Effective Marketer

JULY 5, 2009

For a nice article about features and benefits, check out Michael Fortin. That means going a step further and really understanding the “so what” of what you are writing about. The lesson for me here is whenever I think I’m done with my copy, I go back and try to read it asking at every point “so what” and see if it still makes sense.

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The Effective Marketer

FEBRUARY 16, 2011

Very helpful article. Like Be the first to like this post. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures. Keep going! Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. Marketing automation is still in its infancy.

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