Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Using Currents, I checked out page view data for articles about three movies that opened last month: Fantastic Beasts: The Crimes of Grindelwald , Bohemian Rhapsody , and Creed II. Accio galleons.

Press 69

Press Wiki Correlation Traffic 69

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . Ecosystem Influence: How much press coverage is your brand attracting?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Launch Marketing

AUGUST 30, 2023

B2B audiences primarily use LinkedIn, but your audience might use Instagram or Twitter more frequently. Distribute a Press Release Press releases are an effective way to disseminate information about B2B company launches and one of the best ways to market your business. But most importantly, the press release should be factual.

B2B Marketing 124

B2B Marketing Planning Landing Pages Press 124

Webbiquity

FEBRUARY 6, 2024

For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. You can also create viral articles or epic guides. There are sign-up forms and call-to-action (CTA) buttons throughout the article, multiple times on a page. These are things people will want to share. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 77

Twitter Eye-Tracking Keywords Work Management 77

Marketing In Real Life

MARCH 23, 2018

Placing press releases, articles and other content in magazines and Websites reaches thousands upon thousands of prospects and customers but do you realize just how much more exposure your publicity can generate with Twitter?

Twitter 50

Twitter Press Marketing Websites Generation 50

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

JANUARY 26, 2021

Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Earned media (press / media relations, influencer marketing ). Earned media (industry press, analysts, associations, partners, vertical sites, influencers). Web Presence Optimization: The Evolution. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Trade Press Services

FEBRUARY 26, 2024

This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.” Experienced freelance content writers understand how to research assigned topics and deliver articles that are accurate but also insightful,” writes Paul Chaney in Managing Editor.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. When I ReTweeted the article and congratulated Rachel, she responded: More interesting… @kmburnham [the author] and I met on twitter! Dave Patzwald was actually not part of Twitter at the time.

Press 100

Press Social Media PR Media 100

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I If a press release fails to include specifics, Kyle has to waste valuable time during the interview — time that could be better spent going deeper into the details of the announcement. The answer?

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.)

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Shannon Nelson summarizes advice from several bloggers on Twitter about how NOT to pitch them.

PR 100

PR Blogger Outreach Best Practices 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? I found seven who met this standard. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

Envy

OCTOBER 12, 2021

He blogs at the AWS blog and has an active Twitter feed. She shares her experience and speaks out about issues she’s passionate about through Twitter. In his role as chief cloud strategy officer at Deloitte Consulting, he appears on a Deloitte podcast and has written more than 13 books and 5,000 articles. Katie Moussouris.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. If you want to be among the first to know about changing trends and newest research in the world of cloud computing, follow Lydia on Twitter. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Note: the platform is without advertising opportunities.for now.) You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Marketing Insider Group

MARCH 29, 2023

In this article, I’ll cover five real marketing lessons we can learn from the likes of White Lotus, Outer Banks, and other current TV favorites. This helps to build connection and trust — and ultimately, loyal customer relationships. Quick Takeaways Empathetic marketing shows customers you understand and care about their needs.

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231

seo.co

MAY 5, 2022

Others feel like researching a product they saw in an ad or in an article before making a purchase. adds knowledge panels and imports results from social media (Twitter). a company story in an infographic format) as those rank well and attract links and press inquiries. Set up and customize your Youtube channel.

Keywords 145

Keywords Brand Identity Branding SERP 145

Hubspot

JUNE 6, 2022

The Buyer’s Twitter Account. If your prospect has a Twitter account, spend a few minutes on their page to get a sense of what they’re interested in. If they've retweeted any articles, take a look at them. The Company’s Twitter Account. The Company’s Press and Media Releases Page. The Company's Google Results.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Schubert B2B

MAY 26, 2022

PR teams communicate with editors, find editorial opportunities and book articles. To share current news about your company, PR specialists create and distribute press releases to a focused list of relevant journals for effective connection to their readers. Facebook, Twitter, LinkedIn and Instagram all support paid advertising.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Scoop.it

NOVEMBER 17, 2020

For example, oftentimes when a press release gets sent to the media, you’ll see hundreds of new mentions that match your trigger. So instead of getting alerted every time a press release hits the news, you can get alerted only when there’s a certain number of impressions or accumulated reach—much more helpful in this case. .

Work Management 98

Work Management Marketing Management Features Press 98

Optinmonster

MAY 16, 2023

This type of backlink is like the source site acknowledging and voting for the linked article, post, or page, resulting in an increase in the link’s authority. Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

KoMarketing Associates

JUNE 6, 2017

Examples include: more exposure, better press, and a more transparent company culture between the business and target audience. While someone may still be reviewing her posts, Martha’s voice on Twitter and her blog do a great job of promoting her content and brand in a simple and effective way.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

Webbiquity

MARCH 13, 2019

I’ve also started using Twitter to communicate with existing and prospective clients and have used my blog to drive traffic to my Twitter page and build up my Twitter fanbase. This article was originally published on HubSpot by Pete Caputa. Yes, I’m tragically connected . But, so are many of our prospects.).

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Contently

MARCH 1, 2022

IG followers,” wrote comedy editor Megh Wright on Twitter. “If Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over. ” Carter’s team might praise and share a great New York Times story via Twitter or Facebook. FuckJerry’s value is their 14.3m

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Onalytica B2B

APRIL 4, 2017

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

RebelMouse

MAY 4, 2022

Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users. The long tap to preview allows a user to preview an article page when they press and hold down on a story. Here’s a screenshot of what the new long tap to preview looks like: From Twitter.

Google 52

Google Stats High Quality Lead Guidelines 52

Contently

JUNE 10, 2019

As ProPublica reporter Jessica Huseman pointed out on Twitter , the study written up by several prominent news outlets, which concluded half of Americans use swimming pools in lieu of showers, was sponsored by a chlorine company. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge.

Ethics 135

Ethics Studies Design Brand Identity 135

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008. Twitter: @pgillin. Related articles. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. If you want to be among the first to know about changing trends and newest research in the world of cloud computing, follow Lydia on Twitter. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Scoop.it

MARCH 26, 2020

Creating press releases. When you’re responsible for all of your company’s external communications, keeping track of all the company news, press coverage, interviews, and industry trends can seem overwhelming. Twitter user’s feed. Feed from a Twitter list. press mentions, this article came up.

Curation 74

Curation Press Paid Search Agency Content 74

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. In this article, we break down everything you need to know to hashtag with confidence. That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119