article thumbnail

9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. This list will help.

Youtube 138
article thumbnail

15 YouTube Video Ideas to Inspire Your Brand’s Channel

Sprout Social

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. In this article, we share our list of the top 15 creator-led trends. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Meet the team.

Youtube 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Most Popular Marketing Articles of 2018

Zoominfo

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. We say yes!

Planning 164
article thumbnail

How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

Youtube 109
article thumbnail

The complete guide to YouTube Live in 2021

Sprout Social

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Youtube 130
article thumbnail

How to create a YouTube channel for your brand in 5 steps

Sprout Social

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 86
article thumbnail

15+ Helpful YouTube Channels for HR and Recruiting Professionals

Zoominfo

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100