Everything Technology Marketing
MARCH 27, 2010
Performing this type of analysis enables your organization to use data to create customized marketing initiatives and develop personalized marketing programs that will engage your prospects and customers.
Everything Technology Marketing
APRIL 17, 2011
Leading the ranking are case studies, live presentations (one could argue this is a content format as well as a channel), white papers, and online articles - these formats are most effective in engaging prospects (all other things being equal). The highest rated channels are website, live in-person event, and email.
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