article thumbnail

Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms

Hinge Marketing

But a great many tech firms aren’t specific or targeted enough in their online lead generation efforts. Here are five particularly effective techniques for online lead generation : 1. And, with the right kinds of online lead generation, what they’ll be looking for—and finding—is you.

article thumbnail

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important? What is the problem?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. Don’t Believe Me? Middle-stage offers.

article thumbnail

B2B Marketing Agencies: How to Choose the Best Fit

BOP Design

If your main B2B marketing goals include online lead generation, it’s essential that the agency you work with is on top of all the latest digital marketing trends and knows which ones are most effective for B2B firms. Digital Marketing? Web Design?

article thumbnail

Best Lead Generation Tips for Those in Real Estate

Optinmonster

Are you looking for real estate lead generation strategies that can work for you 24/7 with little to no extra cost? Online lead generation for real estate can be a cost-effective way to grow your real estate business, even while you’re asleep or on vacation! What Is Real Estate Lead Generation?

article thumbnail

The Battle for Marketing Talent in Professional Services

Hinge Marketing

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. On Twitter and LinkedIn?

article thumbnail

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. Best of B2B Marketing. February 2010. Great stuff in February.