Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

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Trends Funnel Advertising Digital Marketing Funnels Loyalty 94

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. In this article, we take a closer look at social ad trends.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

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Trends Marketing & Strategy Conference Lead Scoring 93

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Click here to read the full article.

Trends 89

Trends Paid Search Agency Planning Advertising Agencies 89

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Stevens & Tate

MARCH 21, 2024

A well-crafted logo isn’t just a passing marketing trend. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This trend highlights the importance of typography in establishing a brand’s identity.

Design 94

Design Trends Loyalty Impressions 94

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. Let’s take a look at a few video marketing trends shaping social media in the B2B space. . Product Demo Videos.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth. Indeed, users now total 3.96

Social Media 98

Social Media Advertisements Advertising Trends 98

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

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Trends Allocation Advertising Agencies Paid Search Agency 59

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

FMG Suite

NOVEMBER 10, 2021

One of the biggest challenges with social media marketing–the rules are constantly changing. For advisors who want to utilize this powerful tool, staying current with social trends is essential. Here are five trends social-media advisors need to know in 2021. .

Social Media 98

Social Media Trends Media Ideal Customer Profiles 98

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Find these articles interestng? It’s why YouTube and other video social media platforms are so popular. Read the full Article here. Read more about the NFL global markets expansion here.

Trends 71

Trends Planning Paid Search Agency Youtube 71

RebelMouse

SEPTEMBER 8, 2022

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Zoominfo

JANUARY 15, 2019

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Consider these statistics (source).

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business.

Trends 93

Trends Advertisements Advertising Mobile Advertising 93

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. The world is numb to generic social media broadcasts. The world is numb to generic social media broadcasts. When we talk about social media tactics we often discuss great creative, influencers, and copy.

Social Media 94

Social Media Hubspot Trends Media 94

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Will brands sit this one out?

Social Media 112

Social Media Social Marketing Media Planning 112

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

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Copyright Social Media Media Terms and Conditions 108

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 101

Social Media SEO Optimization Media 101

Salesforce Marketing Cloud

JANUARY 2, 2024

What other revolutionary trends will we see explode onto the scene by this time next year? Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Here’s what sales leaders should keep an eye on.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Trends to Focus on in 2022 . Building Strong Engagement with Social Media Content. Social media has reached record usage numbers.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

Youtube 138

Youtube Trends Marketing & Strategy Content 138

Salesforce Marketing Cloud

JANUARY 2, 2024

What other revolutionary trends will we see explode onto the scene by this time next year? Get started with AI Trend 1: Using AI for efficiency According to the State of Sales report, operational efficiency is one of the most important trends in sales. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.”

Copywriting 125

Copywriting Social Media Practices Marketing AI 125

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ? Par for the course.

Social Media 167

Social Media Trends Emarketing Media 167

Martech

DECEMBER 4, 2023

This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies. The most critical factor for marketing success is creativity (47%), followed by media (38% encompassing reach, targeting, recency, and context), according to Nielsen. Get MarTech!

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 103

Social Media Enterprise Management Work Management Marketing Management 103

Stevens & Tate

SEPTEMBER 20, 2023

Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions. Modern video ads across social media channels are highly engaging, personalized, and interactive.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. With the proliferation of fake news and the speed at which information travels through social media and online platforms, safeguarding your brand’s reputation is a top priority.

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PR Trends Public Relations Transparency 65

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. The post Getting smarter together: Trends in AI for B2B marketing appeared first on SmartBrief.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Trends from 2022 that are here to stay. Key trends have emerged and even continued from 2021 through 2022 in the blogging world.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

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Design Trends Marketing Websites B2B 94