Scoop.it

DECEMBER 7, 2021

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Blending the Power of Social Media and SEO. Image: Semrush ).

Social Networks 80

Social Networks Social Media Network Marketing Social Marketing 80

Biznology

FEBRUARY 6, 2018

Social networks lived before Friendster did on March 22, 2002. Two things turned me on to online communities back in 1993: I joined The Meta Network , a local DC-based dial-up ISP and one of the seminal persistent virtual online communities, for Internet access and my chris@tmn.com (no longer active) email address.

Communities 161

Communities Social Media Media Internet Marketing 161

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

KoMarketing Associates

OCTOBER 9, 2017

Marketers are finding use for social media in their existing strategies, but which types of content are performing best on social networking platforms? Recently, Clutch partnered with Smart Insights to gauge marketers’ success with social marketing initiatives. B2B Marketers and Social Networking Preferences.

Social Media 120

Social Media Social Marketing Video Marketing Media 120

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Instead create an image or a video and link to your article from a comment. Here’s mine.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91

Go Beyond SEO

MARCH 6, 2024

Welcome to a world where social media is not just for sharing vacation photos and cat videos. Accountants can also leverage the power of social media to enhance their practice and reach a wider audience. Key Takeaways: Social media is a valuable tool for accountants to improve their practice.

Social Media 78

Social Media Practices Media Ideal Customer Profiles 78

Top Rank Marketing

OCTOBER 27, 2023

Social Media Today YouTube Q3 Ad Sales Jump 12.5% to Nearly $8 Billion, Alphabet Beats Estimates Search giant Google parent firm Alphabet has reported revenue that was up by 11 percent for the period ending in September, with its YouTube video business having recorded third-quarter advertising sales that climbed by some 12.5

Trust Marketing 108

Trust Marketing Marketing Report B2B Marketing B2B 108

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Optinmonster

FEBRUARY 15, 2024

Social media SEO, let’s talk about it. The lines between social media and search engine optimization (SEO) are increasingly blurring. This is where the concept of social media SEO (or SEO Social Media) comes into play. What is Social Media SEO?

Social Media 87

Social Media SEO Media Lead Scoring 87

Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

Social Media 323

Social Media Tools Media Work Management 323

Go Beyond SEO

MARCH 27, 2024

Welcome to the era of digital marketing, where social media has become a powerful tool for businesses to connect with their target audience. In the realm of plastic surgery social media marketing has proven to be a game-changer for clinics looking to expand their reach and grow their brand.

Social Media 78

Social Media Social Marketing Advertising Agencies Media 78

Zoominfo

JANUARY 15, 2019

15 Social Selling Quotes to Inspire Your Sales Efforts. Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social sellers generate 38% more new opportunities than traditional sellers. Keep reading! Keep reading!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Simply post the video onto your social channels with a strong CTA to the text.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Brandpoint

JULY 27, 2021

You scored a phenomenal media hit for a client. Chances are you’ve encountered a paywall when you’ve received a warning that you viewed your last free article. Some sites have looser paywall restrictions, such as charging access to specific articles. Here are five ways to overcome the paywall in media relations.

Media 166

Media Paid Search Agency Advertising Agencies Distribution 166

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). We aspired to write an article that would prove consumer stereotypes wrong. This led us to new questions.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Copyright 108

Copyright Social Media Media Guidelines 108

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 125

Social Media Phishing Marketing Management Media 125

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Learn how to understand your audience better and find new opportunities on social with this guide.

Social Media 122

Social Media Media Viral Marketing Demographics 122

Walker Sands

MARCH 21, 2024

In part 1 of this series , we discussed how the right mix of third-party, platform and proprietary company data can fuel your PR strategy, improving the quality and quantity media placements, boosting brand awareness and sparking audience engagement. Motion graphics in particular are a great way to boost engagement via social media.

PR 96

PR Media Deliverability Work Management 96

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hinge Marketing

JUNE 30, 2021

Whether online or offline, obtaining this type of third-party credibility is known as earned media. . What is earned media? . Earned media is attention you garner from the public and the media that you haven’t paid for. Articles you’ve written for online publications . Online/offline reviews and recommendations.

PR 173

PR SEO Webinar Metrics Media 173

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 98

Social Media Acquisitions Media Marketing & Strategy 98

The Marketing Blender

MAY 2, 2022

How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? The good news is that social media marketing is one of the most powerful tools that B2B businesses have available to craft their brand voice, deliver compelling content, and grow their revenue.

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Brandpoint

AUGUST 14, 2020

And one of the most effective tools in your arsenal is bound to be paid media. Your multiple options include social media posts, display ads, paid search results, video ads, pop-ups and other promoted multimedia. It’s not an ad, it’s not purely owned media because obviously the L.A.

Work Management 161

Work Management Tools Media Paid Search Agency 161