Smashmouth Marketing

FEBRUARY 29, 2016

My opinion of Trish as a sales development expert is beyond what I could deliver in this article. To ride a current social media trend let me put it this way #PeopleMatter.". Green Leads' b2b appointment setting team has even been a client of the Bridge Group. I wanted to do something different by focusing in large part on the people.

Lead Gen 100

Lead Gen Amazon Opinions B2B Sales 100

Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

JUNE 20, 2009

There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments. It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic.

B2B 100

B2B Tagging Social Media Twitter 100

Smashmouth Marketing

JUNE 17, 2009

There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments. It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic.

B2B 100

B2B Tagging Demand B2B Sales 100

Smashmouth Marketing

JULY 5, 2009

I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily.

RSS 100

RSS Blogger Opinions Creativity 100

Smashmouth Marketing

JULY 27, 2009

I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. I came back refreshed, despite the three days of rain: Write a couple blog articles - not the tough, fact filled kind, but the light ones that come easily.

RSS 100

RSS Blogger Tagging Twitter 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. There's a lot of information in this blog, so make sure you take the time to peruse the several years' worth of articles. Where do you turn?

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

MAY 8, 2009

This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. Social Media. As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. There were examples of sales successes with social media, marketing wins using social media, etc. What wasn't clear was how to maximize the use of social media, and how to control it.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

NOVEMBER 29, 2009

Being one of those tweeps who always barks by mid-January that "if I see one more predictions blog article, I'll puke," I chuckled as I sat down to write. Are you adapting to new areas that need adapting, such as Social Media? She asked a bunch of B2B marketing experts for their predictions for 2010. Do your bonuses share quota?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

NOVEMBER 23, 2008

I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. It's all baked up. So much for that. When are we going to get a Reader for our Reader?

RSS 100

RSS Aggregators Tagging Organization 100

Smashmouth Marketing

NOVEMBER 19, 2008

I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. It's all baked up. So much for that. When are we going to get a Reader for our Reader?

RSS 100

RSS Aggregators Organization Media 100

Smashmouth Marketing

JUNE 30, 2009

He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. to "Social Media" overnight. For example, I'm passionate about Family and living a Green lifestyle, so I tie it into a post here and there, such as this article on Market Research , or this one on Father's Day.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. to "Social Media" overnight. For example, I'm passionate about Family and living a Green lifestyle, so I tie it into a post here and there, such as this article on Market Research , or this one on Father's Day.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

JANUARY 4, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100

Research Effectiveness Statistics PR 100

Smashmouth Marketing

JANUARY 1, 2009

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100

Research Effectiveness Statistics PR 100

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. You can post a wealth of great information on your website through blogs, white papers, articles, and more. Expand the kingdom, of course.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130